The design team at EYStudios did a complete redesign of the entire website to offer a new and improved user experience on the BigCommerce platform. Using their industry knowledge and feedback from the Office Designs team, the design team worked to create a new visually appealing user experience designed to convert more customers than ever before.

The development team worked to create functionality for Office Designs to have simple and quick control over homepage elements like popular categories, features brands, best sellers, and new arrivals. Using this functionality, the Office Designs team can update those elements in the theme from the admin in seconds. To facilitate the extremely high number of product variants, our team designed and developed a 2-in-1 product page template that would switch between native BigCommerce functionality for products that do not exceed the native BigCommerce variant limit and a fully custom solution for products that exceed BigCommerce’s variant limit. This provides a seamless experience as users navigate between BigCommerce functionality and custom functionality, depending on the product.

EYStudios also developed custom logic that displays the Expected Shipping and Expected Delivery Dates down to the variant level, despite the fact that BigCommerce does not support custom fields on a variant level. This functionality works off a number of factors, including data manufacturer lead times, available stock, and individual lead times based on product or variant, and more. This allows for the users to see shipping and delivery estimates on a specific combination of options of a product that may contain hundreds of thousands of options variations, all with unique shipping estimates.

Finally, EYStudios worked with the Office Designs team to implement user experience improvements like tooltips and accordions that we're able to leverage data formats imported by the client so that the client could easily add, edit and remove this content without the need for a developer.