One of the most exciting parts of working at EYStudios is overseeing our regular company site re-designs. We make it a priority to keep our online branding as up-to-date as possible, and that’s why this most recent re-design is our ninth one! Every time we change our look, it heralds a bold evolution of our entire company. I’d like to take a moment to talk about that evolution, because you’re a big part of it.I understand when some of our clients are hesitant to let go of branding elements they’ve had in place for years, but I also have seen first-hand ...

Our recently launched redesign has been a true labor of love for the entire team involved! We kept several goals in mind throughout the redesign process, including the experience elevation” you have with our site. Our new company slogan is Elevating E-Commerce Experience,” which speaks directly to the mission we’re passionate about. Just as we’re committed to elevating the experience customers have with our clients’ sites, we’re showing the same commitment to our own site. We’ve made our site easier to use through the use of new features and layouts. Since usability best-practices are always changing, we’re holding ourselves to a ...

If you're interested in getting your site to make you more money, you're probably constantly making changes to it. Monitoring your site's analytics is the best way to ensure that all of these changes are improving your site's performance. Analytics will reveal weak spots in your site's user experience that can then be improved. There are several different ways to go about reviewing analytics and countless reports you can analyze. So much can be done that it can often be overwhelming.If you are new to the idea of analyzing your site or just lost and confused, remember to keep it simple. ...

As 2011 begins to fade into memory, I’ve been reading and watching a lot of year-end re-caps in the media. While it’s good to get a perspective on where we’ve been, I’d argue it’s more important to know where we’re going. Every re-cap is merely a reaction to something that happened. In 2012, the challenge to business owners is to be more pro-active instead of reactive.That’s easier said than done. We get so busy overseeing the daily challenges that come our way that it’s tough to consciously press forward on a plan to grow our business. As I perform my own ...

As Cyber Monday 2011 begins to fade into history, online retailers are evaluating how they did and some are asking, What now?” While many merchants experienced a sales bump between Thanksgiving and Cyber Monday, the ones that were well-prepared with their promotional strategy came away with the biggest gains. As we plunge along into December, remember some of the following holiday strategies.Take a breather, and let your customers come up for air as well.The temptation to get all you can while you can” can be severe. Several stores have sought to extend the hype of Cyber Monday into Cyber Week,” taking ...

Many Black Friday and Cyber Monday and general holiday-season sales are built upon customers visiting stores they’ve already frequented, but lots of businesses are seizing the opportunity to convert a first-time buyer. These sorts of hyped events are made for stores to release loss-leaders in an effort to stimulate additional full-price purchases. While much of this seems like a temporary cash-grab, long-term customer loyalty is at stake.It’s important to remember that your customers are inundated with marketing messages from literally hundreds (if not thousands) of other types of stores, especially around the holidays. Some of these may even be your direct ...