Gina and I are so excited to welcome our first child, Henry Ericson Yonge, into the world. For months now, I've been told by family and clients that a baby will change your life like you never dreamed. I took the advice at face value, but I never dreamed how true those words would be. Henry has stirred up a new level of passion and love within me that brings a real joy. We want to thank you guys, our awesome clients, EY partners, and of course the awesome EY team, for the gracious support you've shown us. Although we've grown our company the past few years, nothing ...

After much speculation and anticipation, Facebook officially announced February 29th at the Facebook Marketing Conference held in New York that current fan/ brand pages as we know it will soon change to the Timeline layout. Business page admins have been notified of this radical change via a dropdown message within all Facebook accounts. The good news is that all brand pages now have the unique ability to preview” the new Timeline layout through March 30th prior to publishing” the final Timeline appearance. Keep in mind, all brand pages will automatically switch to the Timeline layout on March 30th, whether you manually ...

Once you’ve established your Pinterest brand profile, you may still be unsure how pining can actually benefit your brand. The sharing power and SEO benefits of this social network are astounding. This past January Pinterest drove more traffic to websites than LinkedIn, Google Plus, Reddit, and YouTube combined, meaning the sharing potential for your brand is astronomical. The following 6 marketing strategies will help you optimize your brand profile and encourage continual content sharing of your brand. 1. Add a Pinterest 'Follow' Button and/or the 'Pin It' Button: There is no better way to spread the word that you have a ...

One of the most exciting parts of working at EYStudios is overseeing our regular company site re-designs. We make it a priority to keep our online branding as up-to-date as possible, and that’s why this most recent re-design is our ninth one! Every time we change our look, it heralds a bold evolution of our entire company. I’d like to take a moment to talk about that evolution, because you’re a big part of it.I understand when some of our clients are hesitant to let go of branding elements they’ve had in place for years, but I also have seen first-hand ...

Our recently launched redesign has been a true labor of love for the entire team involved! We kept several goals in mind throughout the redesign process, including the experience elevation” you have with our site. Our new company slogan is Elevating E-Commerce Experience,” which speaks directly to the mission we’re passionate about. Just as we’re committed to elevating the experience customers have with our clients’ sites, we’re showing the same commitment to our own site. We’ve made our site easier to use through the use of new features and layouts. Since usability best-practices are always changing, we’re holding ourselves to a ...

If you're interested in getting your site to make you more money, you're probably constantly making changes to it. Monitoring your site's analytics is the best way to ensure that all of these changes are improving your site's performance. Analytics will reveal weak spots in your site's user experience that can then be improved. There are several different ways to go about reviewing analytics and countless reports you can analyze. So much can be done that it can often be overwhelming.If you are new to the idea of analyzing your site or just lost and confused, remember to keep it simple. ...