EY Blog

Check out our latest blog posts and articles written by our team here at EYStudios.

eCommerce Guide for Engaging Product Photography

Don’t get us wrong—carefully crafted product descriptions are vital to selling your products online, but they aren’t the first thing that is going to grab your customer’s attention.  The first and, arguably, most important things your customer sees are your product images.  Your images do far more than simply show off your product.  They instill … Continue reading eCommerce Guide for Engaging Product Photography

eCommerce Website Design Optimization Pays Off with Increased Revenue

There’s no underestimating how important design optimization is for an eCommerce website. Leaving any of the most important elements of web design to chance for an eCommerce website ends up costing in terms of lost revenues and profits. The concept of design optimization is actually simple. A fully optimized eCommerce website will deliver the maximum … Continue reading eCommerce Website Design Optimization Pays Off with Increased Revenue

eCommerce Essentials: Choosing the Perfect Platform

Ask any business owner, and they’ll tell you that opening up a retail space is a lot of work.  Factors like location, floor space, stockroom space, overhead costs, and so on mean that a lot of careful planning and analysis has to come into play. If you can expect such analysis with a physical store, … Continue reading eCommerce Essentials: Choosing the Perfect Platform

2016 State of eCommerce: Cart Abandonment and Recapture Statistics [Infographic]

The world of eCommerce is seeing a lot of growth and change. Not only is the number of online retailers growing steadily, but there is a growing list of applications and services that make it easier for the average consumer to comparison shop. With all the options available, it’s no surprise that only about 1 … Continue reading 2016 State of eCommerce: Cart Abandonment and Recapture Statistics [Infographic]

It’s not too Soon to Consider 4th Quarter Ramp Up

Time to start preparing your eCommerce site for the Holidays! As the fourth quarter is quickly approaching, it’s time to start thinking about your marketing campaigns.  With a blink of the eye Halloween will have passed you by, and Black Friday will be in full swing.    Back to School and Labor Day It’s time … Continue reading It’s not too Soon to Consider 4th Quarter Ramp Up

Best Usability Practices for eCommerce Sites

Although good usability is important for every website, it’s especially critical for an eCommerce website. If an eCommerce site isn’t easy for potential customers to use or navigate, it won’t generate as many sales as it would if it were easier for customers. ECommerce sites are susceptible to becoming overly complex mainly because of the … Continue reading Best Usability Practices for eCommerce Sites

The Complete Guide to Increasing the Average Order Value In Your Online Store

If you own an ecommerce store you know the struggle all too well – fight to improve conversion, gain new customers, get more existing customers to order, battle Google’s algorithm for a lift in organic search visibility. If you look at the end objective though – increasing revenue – there is a far simpler way … Continue reading The Complete Guide to Increasing the Average Order Value In Your Online Store

Unlock Your Site’s Potential With This Simple Google Analytics Feature

Analytics is an important tool to help inform you of what is happening on your site, now AND to provide you with new opportunities to explore through discovery. “But where do I start?” That’s a question that I hear way too often and that is because many are unaware of the many simple but effective … Continue reading Unlock Your Site’s Potential With This Simple Google Analytics Feature

Runway: Not Your Agency’s Retainer Service

EY’s Runway program has exploded in the last year. Learn why it’s become the must-have service of our top clients. If you’ve worked with or shopped around any sort of traditional agency, you’ve heard it, the R-word. Retainer. But what does that mean? It isn’t just that thing your mom paid for after your braces … Continue reading Runway: Not Your Agency’s Retainer Service

3 Simple Tips to Improve your Magento Site Performance

Magento has been named a resource hog.  If you have a server which isn’t able to handle Magento, the site can run a little sluggish.  We cannot say this enough, “Get good, sufficient hosting.”  However, there are measures a Magento developer can take to help improve performance. 1. Enable Flat Categories and Products In the … Continue reading 3 Simple Tips to Improve your Magento Site Performance