Check out our latest blog posts and articles written by our team here at EYStudios.
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Minnesota Wild And Magento: An eCommerce Power Play

The official team store of the Minnesota Wild, StateofHockey.com recently moved from Magento 1 Open Source to Magento 2 Open Source and changed their URL to HockeyLodge.com. The store carries Minnesota Wild fan gear, as well as merchandise for the North Stars and Iowa Wild. The main goal of the redesign was to update their …

Magento Order Management

Magento unveiled their new Order Management system in January 2016 and a number of merchants have already been able to reap the benefits. Those merchants include eyewear retailer Devlyn, fashion brand Tous and transport company Fraport. While we’ve been long aware of the offering, we didn’t want to pass up the recent opportunity to sit …

Shoppable Video- A New Idea for the New Year

It’s a new year and there’s no better time to explore new avenues to increase conversions and AOV on your eCommerce site. With shoppable video, marketing and sales intertwine allowing the viewer to shop the products marketed on the spot. A few big names such as Kate Spade, Ted Baker, and Puma have experienced an …

WEBINAR RECAP Setting the Record Straight: 7 SaaS eCommerce Platform Misconceptions

Last week our CEO Eric Yonge joined Leo Castro, VP Product & Partner Marketing at BigCommerce, on an Internet Retailer Webinar; Setting the Record Straight: 7 SaaS eCommerce Platform Misconceptions. When merchants look to make a platform move, they are often faced with the choice between a Saas Platform or an Open Source Platform. Saas …

BigCommerce Town Hall Blog Recap – October 2017

This month’s town hall included company updates from Brent Bellm, Holiday Tips from Tracey Wallace and of course updates from the BigCommerce product team. Check out our recap below. Don’t have time to read the recap? Watch the recording here. From Brent Bellm, BigCommerce CEO, we heard about innovative new BigCommerce merchants. They include: • …

Beat The Big Box Stores

It’s that Black Friday, Cyber Monday, Holiday season again, and consumers are doing what they do best: consuming. Your online store may not be a household name or 2-day shipping go to, but there are plenty of ways that you can get your business in the running to beat out the big box stores for …

Mobile Payment Must Haves

How often are you in the act of purchasing something on your mobile device, only to be stopped dead in your tracks when you realize your credit card is across the room, house, office, car, etc.? How much more likely would you be to complete that transaction if the option exists to checkout with something …

EYStudios Makes an eCommerce Slam Dunk for Detroit Pistons

The team at EYStudios was thrilled at the opportunity to help the Detroit Pistons redesign their existing fan gear site, the Pistons Locker Room. The Pistons came to EY via longtime partner, Delaware North. “They loved the Panthers site, and we wanted to make sure we could recreate some of that magic for them,” stated …

Top 5 Things to Know About Holiday Shipping

Whether this is your first year in the selling business or your fifth, the fast pace of the holidays hits us all. Maybe you’re proud that you revamped your store with EYStudios in time for the craziness. And you’re confident that you’re going to see historical highs with your sales this season. We all get …

Preparing Your Site For Holiday Sales

Ready or not Q4 is upon us and soon enough consumers will be flooding their favorite retail locations. Brick and mortar stores will make sure there’s ample parking, enough staff on hand, and that all their holiday decor is on display. But what do you need to do to ready your eCommerce store? Experience tells …

EYStudios Launches Jackson Galaxy on BigCommerce

Jackson Galaxy first came to EYStudios in need of a new, custom site to showcase their unique product offerings. This new site needed to not only feature their brand’s look and feel, but also create a resource center for animal lovers to come together and have fun. The goal in moving Jackson Galaxy to BigCommerce …

Revision Event Recap

Last night, EYStudios and BigCommerce came together to host the first Atlanta-based BigCommerce meet up. Revision: Changing the Way You Look at eCommerce was a huge success and we look forward to hosting many more events of it’s kind. Check out the video below of our panel of eCommerce experts who came together to answer some …

EYStudios Launches Arizona Custom Knives on Magento Commerce Cloud

Arizona Custom Knives has been in business for over 25 years, offering one of the largest selections of custom handmade and production knives on the internet. ACK came to EYStudios in need of a website and platform that could easily grow and scale with their business, offered easier content management, and that was stable and …

B2B eCommerce Challenges- and How Magento Addresses Them

In a 2015 study by Forrester, it was predicted that by 2019, the B2B eCommerce market will be worth $1.1 trillion, while the B2C market will be worth just $480 billion. With the B2B eCommerce space growing so rapidly, B2B merchants face a unique set of challenges that most B2C merchants don’t. We’ve pinpointed 5 …

EYStudios Launches ACE Universe on Magento 2

When new client ACE Universe came to EYStudios needing a website as soon as possible to promote their upcoming events, the team had to get creative while still providing a quality solution. “We knew we had to get them a  solution in the short term that would meet all their immediate needs and then complete …

Magento Releases 2.2

Magento 2.2 is now closed to new as they prepare it for release. The Release Candidate [or beta version] is open for community and partner feedback and is rapidly approaching production quality. As soon as the full version of Magento 2.2 is available (expected in the next few weeks), you’ll have a wide array of …

EYStudios Launches Mahogany Smoked Meats on BigCommerce

This week EYStudios launched Mahogany Smoked Meats’ new website on the BigCommerce platform. The goal of this project was to move Mahogany Smoked Meats off their current platform and onto BigCommerce. “They needed a platform that offered more updates, and is ultimately more scalable for their business,” said Ali Hyduke, the eCommerce Consultant on the …

EYStudios Launches Boston Sword & Tuna on BigCommerce

Boston Sword & Tuna has been in the fishing industry for years in one of America’s major seafood hubs. The Sales & Marketing Director of Boston Sword & Tuna, Michael Scola, came to EYStudios after seeing Wholey.com’s site that EY built on the BigCommerce platform. This inspired Michael to start an eCommerce presence to grow …

Magento Releases Version 2.1.8

Magento version 2.1.8 contains over 100 functional fixes and enhancements for both “Magento Open Source” and “Magento Commerce” (formerly known as Magento Community Edition and Enterprise Edition, respectively). The three major improvements to note, according to Magento are: Enhancements to static content (JS, CSS, and HTML) deployment and generation. Improvements to indexing of large catalogs. …

Responsive Web Design vs. Native Apps: What You Need to Know

In running your eCommerce store, you’ve probably been faced with the question of whether you need a native mobile app. You may have even questioned if a mobile app is better than spending the time and money on developing a responsive site. We’ve collected some of the pros and cons for each here to help …

BigCommerce July 2017 Town Hall Recap

BigCommerce Town Hall Recap: July 2017 The BigCommerce Theme Marketplace has been updated with lots of new themes including popular arrivals: Bazaar, Diamond, and Queen. BigCommerce is still looking for additional high quality and engaging themes, email themestore@bigcommerce.com with your theme proposal. You can now add pop ups to stencil themes with Pixelpop. These can …

How to Move Your ERP Integration from M1 to M2

George Anderson, Communications Manager, Corevist Though Magento 2 launched in November 2015, many B2B merchants are still using Magento 1 as their ERP-integrated eCommerce solution. The upgrade process isn’t exactly 1-click-and-done, so the wait is understandable. However, Magento 2 presents a definite improvement over Magento 1, particularly in the areas of user experience and business …

BigCommerce June 2017 Town Hall Recap: Part 3 of 3

Part 3: OmniChannel Marketplace & Enhanced Discount Messages Rahul Pruthi shared some updates to the OmniChannel Marketplace. For Ebay, merchants are now able to utilize Multiple Shipping & Return Policies. This means that: Business policies are shipping & return details you specify for buyers in your listings Streamline new listing creation Edit and update all your …

BigCommerce June 2017 Town Hall Recap: Part 2 of 3

Part 2: eCommerce Insights & Analytics Tracey Wallace, content strategist extraordinaire shared how BigCommerce would be re-introducing their new and improved eCommerce Analytics & Insights Tool. Improvements to the tool include: Data Accuracy – BigCommerce is careful to define: What is measured, How it is measured,  and How Often it is measured. This is because …

EYStudios will be at SEAT 2017 in Atlanta!

The Sports & Entertainment Alliance in Technology is coming to Atlanta Join us at the Mariott Marquis-Atlanta Sunday July 16th – Tuesday July 18th for: Collaborative Discussions Case Studies Panels Networking and more All around “utilizing technology as an asset to be leveraged for revenue, fan engagement and change the “experience” in sports.” EYStudios will …

BigCommerce June 2017 Town Hall Recap: Part 1 of 3

Part 1: Design Award Winners & Company Updates Yesterday was June’s BigCommerce Town Hall meeting and we were able to tune in and catch the latest from the team at BigCommerce. To start, CEO Brent Bellm shared the winners of the Best eCommerce Site Designs of 2017. We’ve long been big believers in the power of …

EY is now Magento Business Intelligence Certified!

In a recent blog we discussed the Magento Business Intelligence offering and its value to merchants. We’re happy to report that our own Analytics Team is now Magento Business Intelligence certified. The training we’ve completed will help us have a deeper understanding of the analytical process within Magento BI. Topics covered include: • Connecting new …

The Strength of Empathy in eCommerce Design by Eric Yonge

Empathy is, bar-none, the most powerful aspect of e-commerce design. Yes, I’m really talking about getting in touch with feelings. Not yours—your customer’s. Get past any reservations about being touchy-feely and remember that the buying process is, at its core, emotional. The less a customer cares, the less they buy. Anything you can do to …

BigCommerce Enterprise Vs. Shopify Plus

10 Reasons Why BigCommerce is the Better Choice BigCommerce and Shopify are often dismissed as being “the same” for their shared features, like being SaaS platforms and having user friendly admin panels. However, their main differentiator is out of the box offerings. BigCommerce Enterprise easily wins in that category, offering a number of valuable features …

BigCommerce May 2017 Town Hall Recap: Part 4 of 4

Part 4: Changes to the Checkout Rounding out the product updates was Paul Napper who talked about all things Checkout. Checkout API Schema is now available on request which is great news for developers everywhere. In case  you were wondering, the checkout API can be used when: Creating the Cart Add items to cart Update quantities …

EYStudios IRCE 2017 Recap

The crew from EYStudios just returned from IRCE 2017 in Chicago and they’re all equally exhausted and energized from the show. I had a chance to sit down with Eric Yonge, Lisa Cook, Sean Callihan and Ali Hyduke to learn more about their favorite parts of the show were and what the key takeaways for …

EYStudios Announces Partnership with ShipStation

We are excited to announce our partnership with ShipStation, the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship. WHY ShipStation? Integration Shipstation integrates seamlessly with EY’s two platforms of choice, BigCommerce and Magento, across numerous carriers, including UPS, USPS, FedEx and DHL. Additionally, ShipStation …

BigCommerce May 2017 Town Hall Recap: Part 3 of 4

Part 3: Customized Order Status & App Updates After Product Updates, Jordan Sim talked about Customized Order Status. This was apparently the No. 1 idea on BigCommerce Ideas Forum – which means you asked, and they listened!               This functionality gives merchants the ability to customize existing order status labels. …

BigCommerce May 2017 Town Hall Recap: Part 2 of 4

Part 2: Product Updates On the BigCommerce Town Hall webinar last week, we got some really interesting Product Updates.  Rahul Pruthi talked about Amazon, eBay, Pinterest and Buy Buttons. For their existing Amazon integration, BigCommerce will be launching new categories including: Tools & Home Improvement Animals & Pets Consumer Electronics Food & Beverage Which means …

BigCommerce May 2017 Town Hall Recap: Part 1 of 4

Part 1: Company Updates and Technical Support Every month the BigCommerce Community gathers virtually for what they call their “Town Hall Meeting”.  Key Members of the BigCommerce team, including their CEO Brent Bellm, come together on GoToWebinar to share company updates, product advancements and future plans with merchants and partners alike. We hop on whenever we …

The Value of Video in eMail Marketing with Springbot

We sat down with local Atlanta-based partner Springbot and talked about the value of video in email marketing with their VP of Customer Success, Amber Haack.  In case you missed our podcast last week or just wanted to catch the highlights, we’ve put together this recap for easy reference. Why Video: Video is everywhere – look …

What is Magento Business Intelligence? Why Should You Have it?

In a previous blog, we briefly mentioned Magento’s Business Intelligence platform and outlined some steps you as a merchant can take to cultivate a data-driven culture. Of course, to take advantage of Magento’s or any business analytics platform, one must first understand how that platform works and how it can be used to make smarter …

Why is Having a Data-Driven Culture Important?

At the most recent Southeast Magento Meetup, discussion focused on this year’s Imagine conference. Most notably, the future of Magento Business Intelligence and why using data to make decisions is important. To recap, during 3rd quarter 2016 Magento acquired the cloud-based analytics platform RJ Metrics to integrate with Magento stores and provide merchants with ecommerce …

Magento Imagine 2017 Recap

With Magento Imagine 2017 under our belts, we came home exhausted, full of knowledge, and toting one very awesome (very heavy) award. The highlight of our trip would undoubtedly be getting named Magento’s Commercial Partner of the Year for North America, but the team may be just as excited about what we learned while out …

EYStudios Named Commercial Partner of the Year – North America by Magento

PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Meagan Bryson / Marketing Associate EYStudios Named Commercial Partner of the Year – North America by Magento Las Vegas, NV – On Sunday, April 2nd, 2017, EYStudios was named by Magento as the Commercial Partner of the Year for North America. Awards were handed out during the Partner Summit …

March 2017 Partner Spotlight on Red Rook

This month we’d like to put the Partner Spotlight on Red Rook who handled the ERP integration for The Gaudy Boutique, a site of ours that launched earlier this month. We sat down with Jason Burge, Executive Director, Strategic Partnerships at Red Rook to help us explain what they do, and what sets them apart …

Beloved Gaudy Brands Now Available Online!

EYStudios is pleased to announce the launch of ShopTheGaudy.com on March 3rd, 2017. Prior to working with us, the Gaudy brands were sold at 5 successful retail locations, and a variety of shows and sales. The brands also had a loyal social media following on Facebook, Instagram and Snapchat. Our challenge from a design standpoint …

EYStudios announces its new status as an Enterprise Level partner with Magento.

PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Meagan Bryson / Marketing Associate EYStudios announces its new status as an Enterprise Level partner with Magento. Kennesaw, GA – On Saturday, February 25th, EYStudios’ partner status with the Magento platform upgraded from Professional Level to Enterprise Level (formerly known as the Gold level). The new status is reflective …

eCommerce Guide for Engaging Product Photography

Don’t get us wrong—carefully crafted product descriptions are vital to selling your products online, but they aren’t the first thing that is going to grab your customer’s attention.  The first and, arguably, most important things your customer sees are your product images.  Your images do far more than simply show off your product.  They instill …

eCommerce Website Design Optimization Pays Off with Increased Revenue

There’s no underestimating how important design optimization is for an eCommerce website. Leaving any of the most important elements of web design to chance for an eCommerce website ends up costing in terms of lost revenues and profits. The concept of design optimization is actually simple. A fully optimized eCommerce website will deliver the maximum …

eCommerce Essentials: Choosing the Perfect Platform

Ask any business owner, and they’ll tell you that opening up a retail space is a lot of work. Factors like location, floor space, stockroom space, overhead costs, and so on mean that a lot of careful planning and analysis has to come into play. If you can expect such analysis with a physical store, …

Best Usability Practices for eCommerce Sites

Although good usability is important for every website, it’s especially critical for an eCommerce website. If an eCommerce site isn’t easy for potential customers to use or navigate, it won’t generate as many sales as it would if it were easier for customers. ECommerce sites are susceptible to becoming overly complex mainly because of the …

2016 State of eCommerce: Cart Abandonment and Recapture Statistics [Infographic]

The world of eCommerce is seeing a lot of growth and change. Not only is the number of online retailers growing steadily, but there is a growing list of applications and services that make it easier for the average consumer to comparison shop. With all the options available, it’s no surprise that only about 1 …

It’s Not Too Soon to Consider 4th Quarter Ramp Up

Time to start preparing your eCommerce site for the Holidays! As the fourth quarter is quickly approaching, it’s time to start thinking about your marketing campaigns. With a blink of the eye Halloween will have passed you by, and Black Friday will be in full swing. Back to School and Labor Day It’s time to …

3 Simple Tips to Improve your Magento Site Performance

Magento has been named a resource hog. If you have a server which isn’t able to handle Magento, the site can run a little sluggish. We cannot say this enough, “Get good, sufficient hosting.” However, there are measures a Magento developer can take to help improve performance. 1. Enable Flat Categories and Products In the …

Runway: Not Your Agency’s Retainer Service

EY’s Runway program has exploded in the last year. Learn why it’s become the must-have service of our top clients. If you’ve worked with or shopped around any sort of traditional agency, you’ve heard it, the R-word. Retainer. But what does that mean? It isn’t just that thing your mom paid for after your braces …

Unlock Your Site’s Potential With This Simple Google Analytics Feature

Analytics is an important tool to help inform you of what is happening on your site, now AND to provide you with new opportunities to explore through discovery. “But where do I start?” That’s a question that I hear way too often and that is because many are unaware of the many simple but effective …

The Complete Guide to Increasing the Average Order Value In Your Online Store

If you own an ecommerce store you know the struggle all too well fight to improve conversion, gain new customers, get more existing customers to order, battle Google’s algorithm for a lift in organic search visibility.   If you look at the end objective though – increasing revenue – there is a far simpler way …

Magento Enterprise Edition 2.1 is here!

Today Magento Releases Enterprise Edition 2.1. Magento has released their first full feature update to Magneto 2. EYStudios had the pleasure of sitting in on a webinar and demonstration of the new roll out. Magento has listened to its merchants and added features to improve usability. We are extremely excited about the new features of …

IRCE 2016 Reflections

What a great week in Chicago for IRCE 2016. After a stomach turning flight, through some of the worst turbulence I’ve ever experienced, we finally touched down in the Windy City. The EY Team was very excited to connect with many new friends, and we especially enjoyed the opportunity to meet up with our clients …

Ask Orvin! Your Analytics Questions Answered

At EYStudios, it’s one of our goals to provide you with resources that you can use to help your store grow. Orvin, our Analytics Manager, would like to know what questions YOU have about Analytics! Create your own user feedback survey At EYStudios, it’s one of our goals to provide you with resources that you …

Reasons to Minimize JavaScript Use

JavaScript has many uses and has its place amongst frontend web development. However, it also has its many drawbacks when overused on a website. Many web developers want to have flashy, moving website for users to look at. But, what happens when the site is heavily relying on JavaScript? Over use of JavaScript in layout …

Meet up with EYStudios at IRCE!

EYStudios will be attending this upcoming IRCE from June 7-10 at McCormick Place West in Chicago. IRCE is the world’s largest eCommerce exhibition, which brings together the biggest players in the industry. We’re looking forward to meeting those in the eCommerce community who have much valuable information to share. With 600+ exhibitors and over 10,000 …