Check out our latest blog posts and articles written by our team here at EYStudios.
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EY is now Magento Business Intelligence Certified!

In a recent blog we discussed the Magento Business Intelligence offering and its value to merchants. We’re happy to report that our own Analytics Team is now Magento Business Intelligence certified. The training we’ve completed will help us have a deeper understanding of the analytical process within Magento BI. Topics covered include: • Connecting new …

The Strength of Empathy in eCommerce Design by Eric Yonge

Empathy is, bar-none, the most powerful aspect of e-commerce design. Yes, I’m really talking about getting in touch with feelings. Not yours—your customer’s. Get past any reservations about being touchy-feely and remember that the buying process is, at its core, emotional. The less a customer cares, the less they buy. Anything you can do to …

BigCommerce Enterprise Vs. Shopify Plus

10 Reasons Why BigCommerce is the Better Choice BigCommerce and Shopify are often dismissed as being “the same” for their shared features, like being SaaS platforms and having user friendly admin panels. However, their main differentiator is out of the box offerings. BigCommerce Enterprise easily wins in that category, offering a number of valuable features …

BigCommerce May 2017 Town Hall Recap: Part 4 of 4

Part 4: Changes to the Checkout Rounding out the product updates was Paul Napper who talked about all things Checkout. Checkout API Schema is now available on request which is great news for developers everywhere. In case  you were wondering, the checkout API can be used when: Creating the Cart Add items to cart Update quantities …

EYStudios IRCE 2017 Recap

The crew from EYStudios just returned from IRCE 2017 in Chicago and they’re all equally exhausted and energized from the show. I had a chance to sit down with Eric Yonge, Lisa Cook, Sean Callihan and Ali Hyduke to learn more about their favorite parts of the show were and what the key takeaways for …

EYStudios Announces Partnership with ShipStation

We are excited to announce our partnership with ShipStation, the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship. WHY ShipStation? Integration Shipstation integrates seamlessly with EY’s two platforms of choice, BigCommerce and Magento, across numerous carriers, including UPS, USPS, FedEx and DHL. Additionally, ShipStation …

BigCommerce May 2017 Town Hall Recap: Part 3 of 4

Part 3: Customized Order Status & App Updates After Product Updates, Jordan Sim talked about Customized Order Status. This was apparently the No. 1 idea on BigCommerce Ideas Forum – which means you asked, and they listened!               This functionality gives merchants the ability to customize existing order status labels. …

BigCommerce May 2017 Town Hall Recap: Part 2 of 4

Part 2: Product Updates On the BigCommerce Town Hall webinar last week, we got some really interesting Product Updates.  Rahul Pruthi talked about Amazon, eBay, Pinterest and Buy Buttons. For their existing Amazon integration, BigCommerce will be launching new categories including: Tools & Home Improvement Animals & Pets Consumer Electronics Food & Beverage Which means …

BigCommerce May 2017 Town Hall Recap: Part 1 of 4

Part 1: Company Updates and Technical Support Every month the BigCommerce Community gathers virtually for what they call their “Town Hall Meeting”.  Key Members of the BigCommerce team, including their CEO Brent Bellm, come together on GoToWebinar to share company updates, product advancements and future plans with merchants and partners alike. We hop on whenever we …

The Value of Video in eMail Marketing with Springbot

We sat down with local Atlanta-based partner Springbot and talked about the value of video in email marketing with their VP of Customer Success, Amber Haack.  In case you missed our podcast last week or just wanted to catch the highlights, we’ve put together this recap for easy reference. Why Video: Video is everywhere – look …

What is Magento Business Intelligence? Why Should You Have it?

In a previous blog, we briefly mentioned Magento’s Business Intelligence platform and outlined some steps you as a merchant can take to cultivate a data-driven culture. Of course, to take advantage of Magento’s or any business analytics platform, one must first understand how that platform works and how it can be used to make smarter …

Why is Having a Data-Driven Culture Important?

At the most recent Southeast Magento Meetup, discussion focused on this year’s Imagine conference. Most notably, the future of Magento Business Intelligence and why using data to make decisions is important. To recap, during 3rd quarter 2016 Magento acquired the cloud-based analytics platform RJ Metrics to integrate with Magento stores and provide merchants with ecommerce …

Magento Imagine 2017 Recap

With Magento Imagine 2017 under our belts, we came home exhausted, full of knowledge, and toting one very awesome (very heavy) award. The highlight of our trip would undoubtedly be getting named Magento’s Commercial Partner of the Year for North America, but the team may be just as excited about what we learned while out …

EYStudios Named Commercial Partner of the Year – North America by Magento

PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Meagan Bryson / Marketing Associate EYStudios Named Commercial Partner of the Year – North America by Magento Las Vegas, NV – On Sunday, April 2nd, 2017, EYStudios was named by Magento as the Commercial Partner of the Year for North America. Awards were handed out during the Partner Summit …

March 2017 Partner Spotlight on Red Rook

This month we’d like to put the Partner Spotlight on Red Rook who handled the ERP integration for The Gaudy Boutique, a site of ours that launched earlier this month. We sat down with Jason Burge, Executive Director, Strategic Partnerships at Red Rook to help us explain what they do, and what sets them apart …

Beloved Gaudy Brands Now Available Online!

EYStudios is pleased to announce the launch of ShopTheGaudy.com on March 3rd, 2017. Prior to working with us, the Gaudy brands were sold at 5 successful retail locations, and a variety of shows and sales. The brands also had a loyal social media following on Facebook, Instagram and Snapchat. Our challenge from a design standpoint …

EYStudios announces its new status as an Enterprise Level partner with Magento.

PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Meagan Bryson / Marketing Associate EYStudios announces its new status as an Enterprise Level partner with Magento. Kennesaw, GA – On Saturday, February 25th, EYStudios’ partner status with the Magento platform upgraded from Professional Level to Enterprise Level (formerly known as the Gold level). The new status is reflective …

eCommerce Guide for Engaging Product Photography

Don’t get us wrong—carefully crafted product descriptions are vital to selling your products online, but they aren’t the first thing that is going to grab your customer’s attention.  The first and, arguably, most important things your customer sees are your product images.  Your images do far more than simply show off your product.  They instill …

eCommerce Website Design Optimization Pays Off with Increased Revenue

There’s no underestimating how important design optimization is for an eCommerce website. Leaving any of the most important elements of web design to chance for an eCommerce website ends up costing in terms of lost revenues and profits. The concept of design optimization is actually simple. A fully optimized eCommerce website will deliver the maximum …

eCommerce Essentials: Choosing the Perfect Platform

Ask any business owner, and they’ll tell you that opening up a retail space is a lot of work. Factors like location, floor space, stockroom space, overhead costs, and so on mean that a lot of careful planning and analysis has to come into play. If you can expect such analysis with a physical store, …

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