Check out our latest blog posts and articles written by our team here at EYStudios.
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8 Tips on How to Recover Abandoned Carts.

Recovering Abandoned Carts: 8 Email Strategies

The challenge of abandoned shopping carts remains a common hurdle for untold thousands of e-commerce businesses. However, with the right email strategies, you can turn these missed opportunities into successful conversions. Below, we present effective email techniques to recover abandoned carts and breathe new life into your e-commerce sales. 1) Craft Compelling Abandoned Cart Emails […]

Cookieless E-commerce

Navigating Cookie-Less E-Commerce

One of the most significant upcoming shifts that e-commerce businesses are bracing for is the transition to a cookie-less system. With major web browsers phasing out third-party cookies, businesses must adapt to new strategies to understand and engage with their audience. Below, we’ll explore the impact of the upcoming cookie-less system on e-commerce and offer […]

Omni Channel Strategies - What to expect.

Omnichannel Strategies in 2024: What to Expect

The world of online retailing is always evolving, and 2024 is poised to witness a significant acceleration in omnichannel strategies. As technology continues to evolve and consumer expectations rise, e-commerce brands are recognizing the need to seamlessly integrate online and offline experiences. This shift is not only transforming customer experience but also reshaping shopper behavior […]

The Importance of E-Commerce Branding

The Importance of E-Commerce Branding

In the ever-evolving landscape of e-commerce, where countless options compete for consumers’ attention, the importance of branding cannot be overstated. Beyond just a logo or a catchy tagline, branding plays a pivotal role in shaping the perception of your online store and fostering trust and loyalty among users. Let’s look at the key reasons why […]

2024 eCommerce Branding

2024 E-Commerce Branding Trends: Storytelling & More

As we are now full-on into 2024, it’s a good time to look over some of the brand trends that e-commerce companies are already adopting. This year will continue the momentum 2023 saw, where marketers continue to humanize their brands through a variety of strategic techniques. Storytelling in E-Commerce Experiences In 2024, consumers yearn for […]

Black Friday Blitz Blog Graphic

Black Friday Blitz! 3 Last-Minute Holiday Social Media Tips

What? You’ve put off Black Friday and Cyber Monday social marketing AGAIN? What is this—last year, or something? Don’t feel bad. You’re part of an elite club of e-commerce lag-behinds, and EYStudios is here to offer three tips to get your social media in shape for the big event. Think of it as a procrastinator […]

Harnessing the Power of TikTok:
A Game-Changer for E-Commerce Merchants (7 Tips)

In the dynamic landscape of digital marketing, staying ahead of the curve is not just an option, but a necessity. As we all know, social media platforms have emerged as powerful tools for e-commerce merchants to connect with their target audience and drive sales. One such platform that has taken the world by storm is […]

What Makes A True Partner

What Makes a True Partner?

The word “partner” gets thrown around a lot within e-commerce circles. I think we’re long overdue for reality in the terms we give to folks we regularly work with. Partnership often becomes a euphemism for a company trying to get something from you (often money and/or leads) to benefit their organization. Sometimes they’ll give something […]

It's Not Too Late! Planning For The Holiday Season

It’s Not Too Late! Planning For The Holiday Season 

As an eCommerce business owner, the holiday season can either be a dream come true or a logistical nightmare. Preparation, they say, is the key to success, and this adage holds true, especially when it comes to navigating the bustling holiday shopping season. It may be August, but it’s definitely not too late to begin […]

5 Ways to Merchandise with Buy with Prime

5 Ways To Merchandise With Buy With Prime

If you’re an eCommerce merchant looking for ways to boost customer loyalty and grow your business, Buy With Prime could be the answer. Developed by Amazon to help merchants create a seamless shopping experience tailored to individual customers, it enables shoppers with Amazon Prime memberships to purchase from seller websites and have their orders linked […]

Pizza Pack & Stylin Boxes Join Prime Day!

We all know of Amazon’s popularity as a sales channel, but many merchants aren’t aware of a new method of promotion hosted by the e-commerce giant. Currently, two clients of EYStudios are benefiting from increased visibility as part of the widely-celebrated Prime Day event. PizzaPack.com and StylinBoxes.com have been utilizing Amazon’s popular Buy with Prime service […]

What is Buy With Prime? And Is It Right For Your Business?

What Is Buy With Prime? And Is It Right For Your Business?

When it comes to online shopping, Amazon is always one step ahead of the competition. In addition to its legendary customer service and wide selection of products, Amazon has now begun offering an eCommerce program called Buy With Prime. So what is it, and is it right for your business? Let’s find out. What Is […]

Agency Red Flags: Signs To Move On

Agency Red Flags: Signs To Move On

If you’re an eCommerce business owner, then you know that working with an agency can be a great way to improve your website and increase sales. However, not all agencies are created equal. Some can actually do more harm than good. In this blog post, we will discuss some of the red flags to look […]

Should Your eCommerce Site Accept Cryptocurrency Payments?

Should Your eCommerce Site Accept Cryptocurrency Payments?

Cryptocurrencies are all the rage these days. You’ve probably heard of Bitcoin, Ethereum, and Litecoin. These digital currencies are based on a technology called blockchain, which is a distributed database that allows for secure, transparent transactions. There is a lot of discussion about cryptocurrency these days but should your eCommerce site start accepting cryptocurrency payments? […]

How Much Social Media Is Too Much for Your Business

How Much Social Media Is Too Much Social Media For A Business?

As an eCommerce business, you know that social media is a powerful tool to reach new customers and grow your brand. But how much is too much? And what kind of content should you be sharing? In this blog post, we will discuss some tips for social media strategy for eCommerce businesses. We’ll help you […]

Why eCommerce Blogging Isn't Dead

​​Why eCommerce Blogging Isn’t Dead

There’s a lot of talk in the online world lately about whether or not blogging is dead. Many people seem to think that with the rise of social media, businesses no longer need to blog in order to be successful. We’re here to tell you that this simply isn’t true! In fact, we believe that […]

8 eCommerce Strategies For Transitioning from Brick and Mortar to Online

8 eCommerce Strategies for Transitioning From Brick and Mortar to Online

If you’re a brick-and-mortar business owner who is looking to make the jump to online sales, you’re in luck. The eCommerce landscape is constantly changing, and there are a number of strategies you can use to make the transition as smooth as possible. In this blog post, we will discuss eight of the most important […]

The 5 Pillars of a Successful eCommerce Strategy for 2023

The 5 Pillars of a Successful eCommerce Strategy for 2023

With 2023 right around the corner, it’s time to start thinking about your eCommerce strategy for next year. It’s important to consider the economic climate while also planning for the continued growth in eCommerce. Data on eCommerce sales shows that in 2021, retail eCommerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide. This figure […]

Google AdWords, Analytics & Apps: Your Guide to eCommerce Uses

Google AdWords, Analytics, and Apps: Your Guide to eCommerce Uses

Google has created a suite of tools that are extremely useful for eCommerce business owners. Today we’ll be discussing how Google AdWords, Google Analytics, and other Google applications can help inform your decisions and help you run your business more effectively. Google AdWords Google AdWords is a tool that allows you to create and manage […]

Scary Stories From The Ghosts of eCommerce Past

Scary Stories From The Ghosts of eCommerce Past

It’s the spookiest time of year, and what could be more fitting than a blog post about scary stories from our eCommerce past? Our company has been in the business for over 18 years, and we’ve seen it all – including some horror stories that would give anyone nightmares. In this blog post, we’ll share […]

What Checkout Methods Should I Be Offering in 2023?

What Checkout Methods Should I Be Offering in 2023?

It’s hard to believe, but 2023 is just around the corner. That means it’s time to start thinking about any changes you’ll be making to your website, including if you want to update what checkout methods you’ll be offering your customers in the coming year. There are many different options available to eCommerce businesses these […]

How SaaS Changed the eCommerce World

How SaaS Changed the eCommerce World

There’s no doubt that SaaS has had a major impact on the eCommerce world. It has made it easier than ever for businesses to get their products and services in front of customers all over the globe. In this blog post, we will discuss how SaaS has changed the eCommerce landscape and how businesses can […]

How To Organically and Effectively Build Your Email List

How To Organically and Effectively Build Your Email List

As an eCommerce business owner, you know that email marketing is one of the most effective ways to reach your target audience and convert leads into customers. After all, revenue from email marketing is estimated to reach almost 11 billion by the end of 2023. But building an email list can be a daunting task […]

How BigCommerce Is On The Cutting Edge of Digital Commerce

How BigCommerce Is On The Cutting Edge of Digital Commerce

If you’re looking for a cutting-edge eCommerce platform, look no further than BigCommerce. They are constantly innovating and bringing new features to their platform that make it easy for businesses of all sizes to sell online. In this blog post, we will go over some of the latest features they have released and how they […]

You're Not Amazon, And That's Okay

You’re Not Amazon, And That’s Okay!

As a small or mid-sized business, you are probably always looking for ways to compete with the big guys. And, in many cases, that means trying to emulate what Amazon does. But guess what? You can’t! And that’s okay. In fact, it’s better than okay — it’s great! Embrace your uniqueness and stop comparing yourself […]

8 Key Things To Look At When Trying To Decrease Bounce Rate

8 Key Things To Look At When Trying to Decrease Bounce Rate

Bounce rate is a metric that all eCommerce store owners should be paying attention to. If your bounce rate is high, it means that people are leaving your site without taking any action. This can be a sign that your website isn’t providing a good user experience, or that you’re not targeting the right audience. […]

Signs It Might Be Time For A Site Migration

Signs It Might Be Time For A Site Migration

Migrating to a new site platform can be a daunting task, trust us, we know. In fact, site migration is one of the many services that we offer at EYStudios. Right now through October 31, we are holding a Migration Madness sweepstakes in conjunction with BigCommerce where one grand prize winner will win over $50,000 […]

eCommerce Rewards Programs: Why Your Business Needs One

eCommerce Rewards Programs: Why Your Business Needs One

If you’re an eCommerce business owner, you know that it takes a lot of hard work and dedication to keep your customers returning. It’s not easy to create a website that people will want to visit time and time again, but with the right tools in place, it can be done. One of those tools […]

Machete or Scalpel: What To Cut From Your Cart Design

What to Cut From Your Cart Design 

As eCommerce stores continue to grow in complexity, it becomes increasingly important to simplify the checkout process. Too many elements on a page can overwhelm shoppers and cause them to abandon their purchase. That’s why it’s so important to make cuts to your checkout cart page’s design.  What kind of cuts are we talking about? […]

Defining The Customer Journey: The Key To eCommerce Success

Defining The Customer Journey: The Key To eCommerce Success  

One of the common e-commerce UX buzzwords is the “customer journey.” This sounds exotic and cool, but what exactly does that mean? More importantly, how do we optimize around this customer journey?   To begin defining the journey, we first must center around where it ends. In the case of e-commerce, this always means a successful […]

Local Delivery and Pick Up In-Store Options Are Thriving

Local Delivery and Pick Up In Store Options Are Thriving

It’s no secret that the pandemic has had a significant impact on businesses across the globe. However, in the midst of all the chaos, there are a few things that have arisen that seem to be net positives for the future. Local delivery and buy online pick-up in-store (BOPIS) options are two of those positives. […]

Open Source vs. SaaS: Which One Is Right For Your Business?

Open Source vs. SaaS: Which One Is Right For Your Business?

You make many decisions as an eCommerce business owner and one of the more difficult decisions can be choosing between open source or SaaS. Both options have their pros and cons, and it can be hard to decide which one is right for you. Today we’re going to discuss the benefits of both open source […]

The Benefits Of Working With An eCommerce Agency

The Benefits Of Working With An eCommerce Agency

When it comes to eCommerce, there are a lot of moving parts. You need a great website design, an effective marketing strategy, and a reliable payment gateway. It can be difficult to manage all of this on your own, which is why many business owners choose to work with an eCommerce agency — like EYStudios. […]

Who Is Your Target Customer And How To Find Out

Who Is Your Target Customer And How To Find Out

It’s not always easy to figure out who your target customer is. In fact, a lot of business owners have a tough time with this. They might think they know who their ideal customer is, but when they start digging a little deeper, they realize that this might not be the case. In this blog […]

Advertising Avenues You Haven't Thought Of: Hulu, Reddit, TikTok & More

Advertising Avenues You Haven’t Thought Of: Hulu, Reddit, TikTok, & More

When it comes to eCommerce advertising there are a lot of very popular tried and true methods that marketers tend to rely on: Facebook, Instagram, Google Ads, and maybe a third-party marketplace like Etsy (depending on your product). But have you thought about Hulu? Reddit? Or that thing all the kids are on these days […]

What Google Knows (And Judges) About Your Site

What Google Knows (And Judges) About Your Site

Google is always changing its algorithms, and it can be hard to keep up with what they are looking for when it comes to ranking sites. In fact, as of October 2021, there are 200 factors that Google uses for ranking sites on their search engine. In this blog post, we will discuss some of […]

Why You Shouldn't Be Scared of Third-Party Marketplaces

Why You Shouldn’t Be Scared Of Third-Party Marketplaces

As an eCommerce owner, you may be feeling a bit uncertain about the growing trend of third-party marketplaces. According to the annual 2022 Future of Marketplaces Report from Edge by Ascential, by 2027, third-party marketplace sales are set to account for 59% of all global eCommerce. Marketplaces aren’t going away, and small businesses need to […]

What Are Some Common Blogging Mistakes That Businesses Make?

What Are Some Common Blogging Mistakes Businesses Make?

There are a lot of things that businesses need to do in order to be successful online. One of those things is blogging. After all, according to Hubspot, companies that blog have 55% more website visitors than companies that don’t. However, it’s not just important to blog in general  — it’s important to blog well. […]

Out With The Old: When To Ditch Old Branding

Out With The Old: When to Ditch Old Branding

Despite a commonly held belief, your brand is not just the graphic elements on your site. Branding applies to every aspect of what differentiates your company from competitors in the minds and hearts of customers. This includes all aspects of the user experience, including content like merchandising. Let’s also take a second to define what […]

Why Site Speed Is Important And How A Development Agency Can Help

Why Site Speed Is Important and How A Development Agency Can Help

As an online business owner, you know that site speed is important. How important though? The faster your website loads, the more likely visitors are to stick around and buy something. In fact, a one-second delay in page load time can result in a 7% loss in conversions. This means if your eCommerce site is […]

100 Days To Black Friday: Is Your eCommerce Site Ready?

100 Days to Black Friday: Is Your eCommerce Site Ready?

As of today, August 17th, we are officially just 100 days away from Black Friday. And if you’re an eCommerce business owner that might make you sweat a bit. After all, it’s still summer and we’re talking about Christmas shopping but it’s never too early to start preparing for Black Friday and Cyber Monday. These […]

4 Types Of Actions In An Uncertain Economy

The 4 Types of Actions in an Uncertain Economy

The state of the economy is always on our minds, but it’s especially prevalent during periods of extreme uncertainty. At the time of this writing, small business sentiment is at a 48-year low. The NFIB’s chief economist, William Dunkelberg, said, “The uncertainty in the small business sector is climbing again as owners continue to manage […]

Ways To Get More Traffic From Social Media

Ways To Get More Traffic From Social Media

If you’re looking to increase traffic to your eCommerce website, social media is a great place to start. After all, it’s estimated that about half of all US adults made an eCommerce purchase via social media in 2021 and social commerce sales are predicted to value at $605 billion by 2027. In this blog post, […]

Tactics For Re-Engaging Abandoned Cart Customers (Without Being Annoying)

Tactics for Re-engaging Abandoned Cart Customers (Without Being Annoying)

It’s happened to all of us. You’re browsing through your favorite online store, adding items to your cart, and then… you abandon it. Maybe you got busy with something else, or maybe you just changed your mind. Whatever the reason, a significant number of customers leave their carts abandoned every day. According to Baymard Institute, […]

Top 7 Ways To Increase ROI

Top 7 Ways To Increase ROI For Your Site

If you’re like most business owners, you’re always looking for ways to increase your ROI. After all, the more money you make, the more successful your business will be. In this blog post, we will discuss seven ways that you can increase the ROI of your eCommerce website. By following these tips, you can be […]

New Colorado Retail Delivery Fee — Everything You Need To Know

New Colorado Retail Delivery Fee: Everything You Need To Know

Effective July 1, 2022, a new Colorado Retail Delivery Fee began to be assessed on all deliveries by motor vehicle in the state of Colorado. This fee will apply to both online and in-store sales and is intended to help the state in infrastructure repair from an increase in “delivery trucks and services contributing to […]

Southern Fried eCommerce Podcast Recap Episode 35

Southern Fried eCommerce Episode 35 Recap

Hey y’all, and welcome back to the Southern Fried eCommerce podcast from EYStudios. We’re back for episode 35 after a brief hiatus thanks to COVID attacking one of our co-hosts, Jay Brimberry. We start today’s episode with Jay and our other co-host Emily Faulkner catching up on the recent goings-on in their lives. Jay recently […]

Understanding The Limitations Of Searching Your Business On Google

Understanding The Limitations of Searching Your Business On Google

Google is a powerful search engine. In fact, it is so powerful that it can be used to find information about just about anything. However, there are some limitations to what you can find when you search for your eCommerce business on Google. In this blog post, we will discuss the limitations of searching your […]

The Most Common Mistakes Businesses Make When Implementing Analytics

The Most Common Mistakes Businesses Make When Implementing Analytics

If you’re running an online business, then it’s important to track your analytics. Data from Deloitte shows that 49% of respondents say that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners. However, many businesses […]

How To Build Trust In Your Store Online

How To Build Trust In Your Store Online

If you’re an eCommerce merchant, then you know the importance of building trust with your customers. If they don’t trust you, they won’t buy from you. In this blog post, we will discuss some tips for building trust in your store online. We’ll talk about how to create a trustworthy environment for your customers and […]

What Are The Best Social Media Platforms For My Business

What Are The Best Social Media Platforms For My Business?

Social media platforms are a great way to connect with customers and promote your business. After all, the number of US social commerce buyers grew to 80.1 million in 2020 and is anticipated to increase to 96.1 million in 2022. However, not all social media platforms are the same, and each one has its own […]

Setting Up Google Analytics 4: What You Need To Know

Setting Up Google Analytics 4: What You Need To Know

In order to make the most of your eCommerce business, you need to be tracking your data. This is where Google Analytics comes in — it’s a free tool that helps business owners track website traffic and measure conversions. Recently, Google Analytics updated from 3.0 to 4.0. This move also discontinued Google Analytics 360. Today, […]

Southern Fried eCommerce Ep. 34

Southern Fried eCommerce Episode 34 Recap

Hey y’all and welcome back to the Southern Fried eCommerce podcast! We start off episode 34 with a brief discussion of the possibility of a multiverse, as all business-oriented podcasts do. Then we jumped into introducing our guest of the episode, Roddy Smith from Rewind. He just may be our first Canadian on the podcast […]

What Does SAAS Mean? How Do You Grow A Brand?

What Does SaaS Mean? Why Should Your Business Care?

SaaS is a term that you have probably heard before, but what does it mean? SaaS stands for software as a service. It is a model of software distribution where the provider makes applications available to customers over the internet. The customer pays for use of the software, and the provider manages the infrastructure and […]

What is Branding? How Do You Grow A Brand?

What is Branding? How Do You Grow A Brand?

What is branding? It’s a question that a lot of business owners struggle with. Many people think that it has to do with the logo or name of their company, but that’s not entirely true. Your brand is what your customers say and think about your business — it’s not up to you to determine. […]

Southern Fried eCommerce Episode 33 Recap

Southern Fried eCommerce Episode 33 Recap

Hey, y’all and welcome back to the Southern Fried eCommerce podcast from EYStudios! This is the recap for episode 33 with our co-hosts Jay Brimberry and Emily Faulkner. We start today’s podcast out with a brief discussion of Tenacious D and Jay referring to “I Write Sins Not Tragedies” by Panic! At The Disco as […]

The Benefits of Advertising on Facebook

The Benefits of Advertising on Facebook

Facebook advertising is one of the best ways to reach a large audience quickly and easily. Not only is Facebook home to over 2 billion active users, but its advertising platform is incredibly versatile and customizable. And according to Hubspot, Facebook ads provide the highest return on investment (ROI) among all paid advertising channels. In […]

Why Every eCommerce Business Needs PPC

Why Every eCommerce Business Needs PPC

If you run an eCommerce business, then you need to be using PPC advertising. It is the most effective way to reach potential customers who are already interested in what you have to offer. In this blog post, we will discuss the benefits of PPC advertising for eCommerce businesses and give you a few tips […]

Southern Fried eCommerce #32 Recap

Southern Fried eCommerce Episode 32 Blog Recap

Hey y’all and welcome back to EYStudios’ Southern Fried eCommerce podcast episode 32! Cohosts Jay Brimberry and Emily Faulkner are back after a brief hiatus due to Emily going and catching COVID. She’s recovered now and even went to see the premiere of Trading Places the musical (based on the 80s comedy of the same […]

New Marketing Trends: Opting Out Of Sensitive Holidays

New Marketing Trend: Opting Out of Sensitive Holidays

It’s no secret that some holidays are more sensitive than others. Mother’s Day and Father’s Day are two examples of holidays that can be difficult for certain people. That’s why we’re seeing a new marketing trend where businesses allow their subscribers to opt-out of these types of holidays. This allows people who might be uncomfortable […]

Ways to Improve Your Email Marketing Strategy

Ways To Improve Your Email Marketing Strategy

Email marketing is a huge part of eCommerce. In fact, it’s one of the most effective ways to connect with customers and increase sales. However, many businesses don’t take advantage of all that email marketing has to offer. In this blog post, we will discuss a few ways to improve your email marketing strategy and […]

Southern Fried eCommerce Episode 31 Recap

Southern Fried eCommerce Episode 31 Recap

Hey y’all and welcome back to the 31st episode of the Southern Fried eCommerce podcast. Our cohosts Jay Brimberry and Emily Faulkner start this week’s episode off by discussing their own growing fame. Emily was recently recognized as “the one from the podcast” at a company event at a Braves game. Unfortunately, we were unable […]

8 Ways to Engage Your Online Customers

8 Ways To Engage Your Online Customers

As an online business owner, you know that it is important to engage your customers. They need to feel like they are a part of your brand, and that they are interacting with you on a personal level. In this blog post, we will discuss eight ways that you can improve your customer engagement and […]

Maintaining Your eCommerce Brand During Uncertain Times

Maintaining Your eCommerce Brand During Uncertain Times

I recently got a call from a merchant I’ve not heard from in several years. They were in an absolute panic because the budget platform they chose for their multiple websites had resulted in a black hole of performance-related issues. When I began talking to them about a brand strategy that would help course correct, […]

Target+: What You Need To Know About BigCommerce's Beta Program

Target+: What You Need To Know About BigCommerce’s Beta Program

BigCommerce recently announced a new beta program with Target+ for select merchants through their Omnichannel Certified Agencies (OCA) program. Target+ will now join the collection of marketplaces available through Feedonomics like Amazon, eBay, and Walmart. The integration will provide BigCommerce merchants with the ability to list and sell their products on Target.com. In addition, Target+ […]

Why is Content Important for eCommerce Websites?

Why is Content Important to Websites?

If you’re running an eCommerce site, then you know that content is important. But why is it so important? What role does content play in the overall success of your website? In this blog post, we will discuss the importance of content and explain how it can help you achieve your business goals. We’ll also […]

Top 5 Tips for eCommerce PPC Campaigns

Top 5 Tips For eCommerce PPC Campaigns

If you’re running an online store, then you know that paid search is a great way to bring in traffic and sales. After all, paid advertising returns $2 for every $1 spent — a 200% ROI rate. But if you’re not doing it right, you could be wasting that money. In this blog post, we […]

UX & Design: What You Need To Differently as a B2B eCommerce Store

​​UX and Design: What Do You Need To Do Differently as a B2B?

When it comes to eCommerce, there is a big difference between doing business-to-consumer (B2C) and doing business-to-business (B2B). In this blog post, we will discuss some of the key UX and design differences that you need to be aware of when launching or redesigning a B2B eCommerce website. Keep in mind that these tips are […]

How to Build a Positive Omnichannel Strategy

How To Build A Positive Omnichannel Strategy

In today’s digital age, it’s more important than ever to have a strong omnichannel strategy. By definition, “omnichannel” refers to the ability to interact with customers across multiple channels using a consistent brand experience. This can be done in a number of ways, but it’s essential that businesses start thinking about how they can provide […]

Southern Fried eCommerce Episode #30 Recap

Southern Fried eCommerce Podcast Episode 30 Recap

Hey y’all, and welcome back to episode 30 of Southern Fried eCommerce from EYStudios. We’re kicking off this podcast episode with cohost Emily Faulkner informing us of her big 30th episode plans (and by that, we mean her birthday). Her options currently include a cruise, ghost tours in New Orleans, or a very VIP experience […]

The Biggest Sales Holidays and What They Mean For Your eCommerce Business

The Biggest Sales Holidays And What They Mean For Your eCommerce Site

The biggest sales holidays are just around the corner, and that means your eCommerce site needs to be ready! After all, holiday shopping made up 19.5% of total annual retail income in 2020, so it’s important to be prepared. In this blog post, we will discuss what you need to do to prepare for Memorial […]

What Do BigCommerce's Omnichannel Features Mean For Your Business?

What Do BigCommerce’s Omnichannel Features Mean For Your Business?

If you’re a business owner who is looking to take your eCommerce operation to the next level, then you need to be looking into omnichannel features. BigCommerce has been leading the pack in this area, and their latest update has made their platform even more powerful. In this blog post, we will discuss all of […]

Southern Fried eCommerce #29 Recap: Subscription

Southern Fried eCommerce Episode 29 Recap

‘Hey, y’all and welcome back to episode 29 of the Southern Fried eCommerce podcast. Our co-host Emily Faulkner is calling this episode the “existential crisis” numbered episode referring to her own age. Our other co-host Jay Brimberry asks when her 30th birthday is and if she’s taking off the whole month. Emily says no she […]

How To Make Sense of Social Media Analytics

How to Make Sense of Social Media Analytics

As a business owner, it is important to understand how social media affects your bottom line. Are people talking about your brand on social media? What kind of content gets the most engagement? How does social media impact website traffic? These are all important questions that can be answered with social media analytics. In this […]

Why eCommerce is Moving Toward an Omnichannel Approach

Why eCommerce is Moving Toward an Omnichannel Approach

The way people are shopping is changing. It’s no longer about going to a physical store and buying what you need. These days, people are shopping online, in stores, and on their phones. And beyond that, people are shopping on your website, on marketplaces, on social media, via search engines, etc. This is called omnichannel […]

Southern Fried eCommerce Podcast Episode #28 Recap

Southern Fried eCommerce Episode 28 Recap

Hey, y’all and welcome back to episode 28 of the Southern Fried eCommerce podcast from EYStudios! We are joined by our two, currently exhausted, co-hosts Jay Brimberry and Emily Faulkner. Emily has been waking up every few hours thanks to a nightmare about her house being robbed. Jay, however, is simultaneously exhausted from both being […]

Client Spotlight: McFarlane Toys Store

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be showcasing McFarlane Toys to show off our true love of geekdom here at EYStudios. McFarlane Toys is a company that has been designing and manufacturing toys, statues, […]

Omnichannel and Social Media Marketing: The Natural Partnership

In order to be successful in eCommerce, it is important to have a well-rounded omnichannel strategy. This means utilizing not just digital channels like social media and PPC, but also new avenues like social media marketplaces. In this blog post, we will discuss how social media marketing can be used in conjunction with other channels […]

What Makes A Great Landing Page?

What Makes A Great Landing Page?

If you’re running an online store, then you know how important it is to have a great landing page. After all, this is the page that your potential customers will see when they first visit your website. If it’s not up to par, they may leave and never come back. So, what makes a great […]

Southern Fried eCommerce Episode #27 Recap

Southern Fried eCommerce Episode 27 Recap

Hey y’all, welcome back to Episode 27 of Southern Fried eCommerce from EYStudios! We start out today’s discussion with co-host Jay Brimberry’s declaration that this was an exhausting week. He says that podcast recordings on Friday are everything that keeps him going and co-host Emily Faulkner agrees. She says she looks forward to recording these […]

How To Convert More Visitors Into Customers

How To Convert More Visitors Into Customers

Every business wants more customers. And, the best way to get more customers is by converting your website visitors into paying customers. There are many ways to do this, but we will discuss some of the most important methods here. First, you need to understand how bounce rates and conversion rates interact with each other. […]

Intro to Google Analytics: How To Read The Basic Data

Intro to Google Analytics: How To Read The Basic Data

Google Analytics is a powerful tool that all eCommerce business owners should be using. It provides insights into how people are interacting with your website and can help you improve your sales and conversions. In this blog post, we will go over the basics of Google Analytics: what the data means, how to read it, […]

Solving The World's Problems Through Better Merchandising

Solving the World’s Problems Through Better Merchandising

While the title of this post may be a little sarcastic, the truth is not far off the mark. None of us need to be convinced that the world is facing a lot of problems, and the world is made up of individuals. Each person has a list of personal problems, some longer than others. […]

People Over Data: Why Data Matters But People Matter More

People Over Data: Why Data Matters But People Matter More

There’s been a lot of talk lately about data-driven decision-making. Many people seem to think that data is the key to success and that if we only make decisions based on data, we’ll be successful. However, this isn’t always the case. Data can be helpful in making decisions, but it’s not the only thing that […]

To Segment or Not To Segment? Tips on Email Marketing

To Segment or Not To Segment? Tips On Email Marketing Strategy

When it comes to email marketing, there are a lot of different things you can do to make sure that your messages get seen and acted upon by your subscribers. Segmenting your list is one of the most important things you can do, but it’s not the only thing. In this blog post, we’ll discuss […]

Southern Fried eCommerce Episode #26 Recap

Southern Fried eCommerce Episode 26 Recap

Hey y’all, welcome back to the Southern Fried eCommerce Podcast, this is episode 26 and we’re excited to get back in the swing of things. Our co-host Emily Faulkner is back from vacation and raring to get back to talking eCommerce. She is returning to us from a week up in the Smoky Mountains which […]

What Are The Benefits of Magento Over Wordpress?

What Are The Benefits of Using Magento Over WordPress?

If you are an eCommerce business owner, then you have likely heard of both Adobe Commerce’s Magento and WordPress. Both of these platforms are popular among online retailers, but which one is the best choice for your business? In this blog post, we will compare Magento to WordPress and outline the benefits of using Magento […]

The Anatomy of A Website

The Anatomy of A Website

There’s a lot that goes into creating a website. From design and development to SEO and maintenance, it can be overwhelming for business owners who are trying to do it all themselves. In this blog post, we’ll break down each part of a website and explain the common terms you’ll come across when working with […]

What Is Ranking On Page 1 On Google? And How To Stay There

What is Ranking on Page 1 on Google? And How To Get There

If you’re running an eCommerce business, it’s important to be as visible as possible online. This means ranking high on search engines, and preferably on page 1 of the results on Google. So what goes into achieving this? And once you are ranked, how can you utilize SEO to make sure you stay there? In […]

10 Habits That Could Cost You A Sale

10 Habits That Could Cost You a Sale

There are many things that you may be doing without realizing it that could be costing you sales. In this blog post, we will discuss 10 of the most common habits that eCommerce businesses engage in that can lead to lost sales. Some of these mistakes are easy to fix, while others may require a […]

Search Engines Don't Buy Your Stuff. People Do. SEO Talk with CEO Eric Yonge

Search Engines Don’t Buy Your Stuff. People Do. 

We’ve all heard that to rank well on Google, “you have to have good SEO.” While no one is arguing against the importance of Google being your friend, it can’t exclude being friendly to the folks that matter the most: our customers. I hear business owners talk a lot about their brand as if it’s […]

Timing Matters — When is the Best Time to Reach My Audience?

Timing is everything in social media marketing. What you post, when you post it, and how often you post can make or break your success on these channels. In general, Hootsuite has found that the best time to post on any platform is 10 AM on Tuesdays, Wednesdays, and Thursdays. This matters heavily on your […]

Southern Fried eCommerce Podcast Episode 25

Southern Fried eCommerce Episode 25 Recap

Hey y’all and welcome back to a very special International Women’s Month episode of Southern Fried eCommerce from EYStudios. Our cohost Jay Brimberry has left us for the week presumably to watch Willow on repeat, leaving cohost Emily Faulkner to play. And since she’s in charge she brought in two of her team members — […]

Why You Should Care About the New eCommerce Technology

Why You Should Care About the New Technology for eCommerce

As a small business owner, it is important to stay up to date on the latest technologies that can help you succeed. eCommerce is constantly evolving, and new technologies are emerging all the time. If you don’t keep up with these changes, you will be left behind. In this blog post, we will discuss some […]

How To Identify Your Competitors Online

How To Identify Your Competitors Online

As an eCommerce business owner, it’s important to know who your competitors are. By identifying your competitors, you can learn what they are doing well and what areas you may be able to improve upon. Additionally, you can use this information to develop strategies that will help you stay ahead of the competition and increase […]

Southern Fried eCommerce Episode 24 Recap

Southern Fried eCommerce Episode 24 Recap

Hey, y’all and welcome back to the 24th episode of Southern Fried eCommerce from EYStudios. This week our co-hosts Jay Brimberry and Emily Faulkner start out the conversation again with a bit of sports trivia. This time, Jay asks Emily to name a famous athlete who played with the number 24. For hints, he provided […]

5 Ways to Get More Sales Through Social Media

5 Ways To Get More Sales Through Social Media

​​Social media is one of the best ways to connect with customers and promote your business. It can also be a great way to generate more sales for your eCommerce store. In this blog post, we will discuss six ways that you can use social media to get more sales. We will also provide tips […]

2022 Benchmarks: Where Does Your Vertical Rank?

2022 Benchmarks: Where Is Your Vertical Ranking

If you’re running an online store, it’s essential to stay up to date on industry benchmarks so that you can see how your site is performing. In this article, we’ll take a look at click-through rate and conversion rate data from 2021 to help you identify where your vertical stands.  What is Click Through Rate? […]

Southern Fried eCommerce Podcast - #23 Recap

Southern Fried eCommerce Episode 23 Recap

Hey, y’all and welcome back to another episode of the Southern Fried eCommerce Podcast from EYStudios. This week cohost Jay Brimberry starts out with some “sportsball” trivia for Emily asking her for the most prominent and successful athlete to ever wear the number 23. Emily does not know. (Acceptable answers: Michael Jordan, LeBron James, David […]

Why Every Business Should Have A Blog

Why Every Business Should Have A Blog

If you’re a business owner, you know that having a website is important. But what many business owners don’t realize is that having a blog is just as important — if not more so. A blog can help you improve your SEO, connect with customers, and generate more leads for your business. In this blog […]

Southern Fried eCommerce Episode 22

Southern Fried eCommerce Episode 22 Recap

Hey, y’all, I don’t know about you but I’m feeling twenty-two. Welcome back to episode 22 of The Southern Fried eCommerce podcast from EYStudios. Our cohosts Jay Brimberry and Emily Faulkner start off today’s discussion by regretting the fact that we didn’t hold this podcast on 2/22/22 for ultimate two-ness. Emily points out though that […]

Key Things To Look For When Doing Maintenance On My Website

What Are the Key Things To Look At When Doing Maintenance on My Website?

Maintaining your website is essential to keeping it running smoothly and keeping your customers happy. There are a few key things that you should always check on when doing maintenance, regardless of what eCommerce platform you are using. In this blog post, we will go over the main things to look at when doing website […]

Maintaining A Healthy Link Building Strategy with EYStudios

Maintaining A Healthy Link Building Strategy

Maintaining a healthy link building strategy is essential for the success of your eCommerce website. In order to rank higher in search engine results pages (SERPs), you need to have links from high-quality websites that are relevant to your niche. According to a study from uSerp, the first ranking page on Google has an average […]

Southern Fried eCommerce Podcast Ep. 21

Southern Fried eCommerce Episode 21 Recap

Hey, y’all and welcome back to the legal drinking age (21st) episode of Southern Fried eCommerce. Our cohost Jay Brimberry starts off the conversation today with a fun fact about the legal drinking age in America. Did you know that if a state allows residents under the age of 21 to drink then the federal […]

Best Way to Use Instagram for eCommerce

What Is The Best Way To Use Instagram for eCommerce?

Instagram is a powerful social media platform with over 1 billion active users. For small to mid-sized eCommerce businesses, it can be a great way to connect with customers and drive traffic to your website. About 1 in 2 people surveyed have used Instagram to discover new brands, products, or services. But, it’s not just […]

Full Site Creation Services with EYStudios

How To Tell If You Might Be In Need Of Full Site Creation Services

As an eCommerce business, your website is akin to your storefront and it’s important that you’re putting your best face forward. Not only is a well-designed, user-friendly website crucial to your success online, but it’s also the first impression potential customers will have of your business. So, if you’re finding that your current site isn’t […]

Mobile Optimization

Mobile Optimization: Making Sure Your Site Is Ready For Smartphones

Smartphones are everywhere. You can’t go anywhere without seeing someone using a smartphone. This is why it’s so important for your eCommerce website to be optimized for mobile devices. In this blog post, we will discuss some of the ways that you can make your site ready for smartphones and tablets. We will also talk […]

SEO 101

SEO 101: Everything You Should Know About Search Optimization

Most business owners know the importance of online marketing, but many don’t have a clear understanding of what SEO is and how it works. It’s easy to be led astray by big companies claiming they can help with search rankings but it’s important to understand how SEO works and what your business can do to […]

7 Mistakes Emerging eCommerce Brands Make

7 Mistakes Emerging eCommerce Brands Make

You have a great idea, a great product, and all signs point to your new company moving past being an initiative into a full-blown success. How can you avoid the critical errors so many new eCommerce brands have made that result in stumbling right at the starting gate? We’ve put together a list to help […]

Southern Fried eCommerce Podcast Episode 20

Southern Fried eCommerce Episode 20 Recap

Hey, y’all, and thanks for joining us for episode 20 of the Southern Fried eCommerce podcast from EYStudios. Our cohosts Jay Brimberry and Emily Faulkner are back for a super special podcast with two special guests, our new hires at EYStudios, Megan Smith and Ali Tomer. Megan Smith is a new Digital Account Manager with […]

Southern Fried eCommerce Podcast Episode 19

Southern Fried eCommerce Episode 19 Recap

Hey, y’all, and thanks for joining us for episode 19 of the Southern Fried eCommerce podcast from EYStudios. Cohosts Jay Brimberry and Emily Faulkner join us to discuss this week’s eCommerce news despite having a Garfield-esque case of the Mondays. They’re joined this week by Michael Potters from our partner Gorgias, an eCommerce helpdesk software. […]

What Are The Most Important Questions To Ask When Choosing A Company To Design Your Website

What Are The Most Important Questions To Ask When Choosing A Company To Design Your Website

When it comes to eCommerce website design, there are a lot of things to consider. You want to make sure that you choose the right company to help you create a website that is not only visually appealing but also functional and easy to use. In this blog post, we will discuss the most important […]

Setting Up Analytics in BigCommerce and Magento

If you’re running an eCommerce business, then you know the importance of tracking your data. Without analytics, it’s difficult to understand what’s working and what isn’t, and how to improve your website and business. In this blog post, we’ll show you how to set up analytics in Magento and BigCommerce. We’ll cover both the free […]

Top Level Categories at EY Studios

How to Create a Winning eCommerce Website: Top Level Categories and Beyond

When you’re creating an eCommerce website, one of the most important decisions you’ll make is which top-level categories to include. These categories will be the first thing shoppers see when they visit your site, so it’s crucial to choose wisely. In this blog post, we’ll discuss what top-level categories are and why they’re important. We’ll […]

What Are White Pages?

What Are White Pages And Should Your Business Be Using Them?

If you’re running an eCommerce business, then you might be wondering whether or not you should be using white pages or an online directory. In this blog post, we will discuss the benefits of using white pages and how they can help your business grow. We’ll also talk about some of the drawbacks of using […]

ABCs Of Digital Marketing: Terms To Know

ABCs Of Digital Marketing: Terms To Know

As an eCommerce business owner, it’s important to be up-to-date on the latest digital marketing terms. This will help you better understand how to reach your target audience and grow your business. In this blog post, we’ll review some of the most important terms that you should know. By understanding these terms, you’ll be able […]

Client Spotlight: Total Pharmacy Supply

Client Spotlight: Total Pharmacy Supply

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be showcasing Total Pharmacy Supply. This eCommerce site provides wholesale pharmacy supplies and equipment to pharmacies all over the country.    Total Pharmacy Supply was founded in 2001 by […]

Southern Fried eCommerce Episode 18 Recap

Hey, y’all! Welcome back to episode 18 of the Southern Fried eCommerce podcast from EYStudios. Co-host Jay Brimberry begins this week’s very special 18th episode off with an attempt at dropping a Yeezy line, “Eighteen years, eighteen years. And on the eighteenth birthday, he found out it wasn’t his?” He does interject though that this […]

Southern Fried eCommerce Episode 17 Recap

Hey, y’all! Welcome back to episode 17 of the Southern Fried eCommerce Podcast from EYStudios. We’re back from our podcast holiday break and we’re ready to talk about everything eCommerce. This week our cohosts Jay Brimberry and Emily Faulkner are joined by our eCommerce Consultant/Sales Extraordinaire Supro Paul.  Today’s episode began with a brief discussion […]

Common Mistakes That Doom Small Business Websites

Common Mistakes That Doom Small Business Websites

As a small business owner, you know how important it is to be online and active in the digital world. With more people shopping on their phones and tablets than ever before, your website needs to work well across all platforms and devices. A poorly designed or developed website can make it difficult for customers […]

Digital Marketing Services at EYStudios

Which Digital Marketing Services Should I Use For My Business?

Do you want to grow your business? Do you need help with marketing, advertising, and social media strategies? There are many digital marketing services out there that can be helpful for your business. EYStudios offers a wide range of digital marketing services such as SEO, content writing, PPC, social media, and email campaigns. Whether you’re […]

Do You Have A Google My Business Listing? Is It Right For Your Business?

Google is the king of search and playing by their rules often means the difference between good traffic numbers and bad. Google My Business is one of the internet giant’s properties that allows local businesses to showcase their address, menu, hours, and more to local searchers. Listings on Google My Business are free and can […]

10 Problems eCommerce Businesses Face (And How To Fix Them)

The eCommerce industry is booming, and for good reason. We’re living in a time where we can purchase anything we want to buy with the click of a button. The convenience of shopping online has been so successful that it’s even starting to take over brick-and-mortar stores as well. But running an online business isn’t […]

Is Your Site ADA Compliant? What To Do If It’s Not

The Americans with Disabilities Act (ADA) is a federal law that ensures people with disabilities have access to public places and accommodations. The ADA was enacted in 1990, so you might be wondering how this affects your eCommerce site. It’s important to note that the ADA applies not just to physical spaces, but also digital […]

10 eCommerce Trends to Watch in 2022

10 ECommerce Trends To Watch In 2022

Happy New Year everyone! With a new year, comes new trends and predictions show that trends will definitely be changing for eCommerce merchants. Some of these changes may be more obvious than others, but all should be taken into consideration as they can have a significant impact on your bottom line. In this blog post, […]

Southern Fried eCommerce Episode 16 Recap

Hey, y’all! Welcome back to episode 16 of the Southern Fried eCommerce Podcast from EYStudios. This is our last episode of the year and to celebrate we are having a Festivus-themed episode. Festivus is a fictional holiday created by Seinfeld now celebrated in real life on December 23rd each year. One of the Festivus traditions […]

The Future of PPC in 2022

PPC campaigns are becoming more and more popular as the years go on. This is mainly due to how easy it is to set up for an organization of any size, with any budget. It may be easy to set up but it’s not always easy to be successful. One of the key ways to […]

Understanding Late Night Shopping Psychology and How It Can Benefit Your Business

You may have been there, about to go to sleep and you’re scrolling through your phone, and then suddenly you’ve bought groceries, a new beach towel, and a hand-knit scarf and it’s 2 a.m. According to a 2021 survey, over 60% of respondents said they have made a purchase between the hours of midnight and […]

Setting Up Your eCommerce Store for 2022 Success

Setting Up Your eCommerce Store for 2022 Success

It’s almost 2022 and you’re probably looking back on the crazy year that was 2021. You want to make sure that it was a good one, but you can’t help thinking about all of those things that you didn’t get done or forgot to do because they weren’t as important as other things. Now is […]

What is Runway? Our Customizable Marketing and Maintenance Services

What is Runway? Our Customizable Marketing and Maintenance Services

Runway is the ongoing site maintenance, optimization, and marketing services branch of EYStudios. Runway is designed to meet the consultative eCommerce needs of merchants with anything they may want to do. This program is customizable and allows you to pick and choose the services you need while keeping all work on your website with one […]

Southern Fried eCommerce Episode 15 Recap 

Hey, y’all! Welcome back to episode 15 of the Southern Fried Ecommerce Podcast from EYStudios.This week our cohosts Jay Brimberry and Emily Faulkner are joined by Supro Paul, our eCommerce Consultant/Sales Extraordinaire. Supro joins us from a bare room while sitting on a lawn chair in order to have enough quiet to record this podcast […]

Southern Fried eCommerce Episode 14 Recap

Hey, y’all! Welcome back to episode 14 of the Southern Fried Ecommerce Podcast from EYStudios. This week in addition to our cohosts Jay Brimberry and Emily Faulkner, we are joined by Ivonna Gonzalez, Lead Digital Account Manager here at EYStudios. Ivonna was also the recent winner of the EYStudios Culture Award for embodying the culture […]

What Is Branding? How To Get A Better Understanding Of Your Own Business

What Is Branding? How To Get A Better Understanding of Your Own Business

Branding is one of the most important factors in determining whether or not a customer will buy from your company. 59% of shoppers prefer to buy new products from brands familiar to them. So, what exactly is branding? If you’re an eCommerce store and you sell products online, then branding can be anything from the […]

Business Owners’ Guide to Facebook

Facebook has grown to become one of the largest social media platforms in the world, with over 2 billion monthly active users. It’s also one of the most popular platforms for businesses to advertise on and can be extremely lucrative if used properly. Facebook ads provide the highest return on investment (ROI) among all paid […]

Southern Fried ECommerce Podcast Episode 13

Southern Fried eCommerce Episode 13 Recap

Hey, y’all! Welcome back to episode 13 of the Southern Fried Ecommerce Podcast from EYStudios. We hope y’all enjoyed the Thanksgiving break, we’re back this week with Jay Brimberry, our Director of Operations, Emily Faulkner, our Digital Marketing Load, and Alex Thompson, one of our lovely Digital Account Managers.  We started out this week by […]

How Analytics Can Make Or Break Your Web Strategy

How Analytics Can Make or Break Your Web Strategy

We have all probably heard by now that analytics are important but why are they important and how should you be using this data? Your analytics data is the key to understanding how customers are behaving on your website, so you need to use it wisely. Companies that place a high emphasis on data see […]

Why A/B Testing Is Important For Your eCommerce Business

Why A/B Testing Is Important For Your eCommerce Business

If you are an online retailer, you know the importance of customer satisfaction. You put a lot of time and energy into your products, making sure that they meet your quality standards and stand out from the competition. But how do you make sure that customers will see them? One way is through A/B testing. […]

How To Protect Your Ecommerce Business from Digital Risks

How To Protect Your eCommerce Website From Digital Risks

You may have heard about the Target data breach in 2013 when millions of card numbers were stolen and sold on the black market. Or maybe, a little closer to home, you’ve heard about the eCommerce platform Volusion’s hacking in 2019. These events are a perfect example of how one mistake can lead to thousands of […]

Scale Trains Business Spotlight

Business Spotlight: Scale Trains

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be showcasing ScaleTrains. This innovative train manufacturer specializes in both HO and N scale locomotives, freight cars, and vehicles. Based out of Benton, Tennessee, ScaleTrains focuses primarily on […]

Southern Fried eCommerce Episode 12 Recap

Hey, y’all! Welcome to episode 12 of the Southern Fried eCommerce Podcast from EYStudios. Today on the podcast we have Jay Brimberry, our Director of Operations, Emily Faulkner, our Digital Marketing Lead, and a special guest calling in from BigCommerce in Austin, Juan Jacinto.  We started out by having Juan discuss his role at BigCommerce. […]

What Is SEO? Should My Business Care?

What Is SEO? Should My Business Care?

As more and more people turn to the internet for their shopping needs, it is important that your eCommerce business has a strong online presence. This means having an optimized website with content that meets your customers’ needs. SEO (search engine optimization) is one of the most powerful tools you can use to increase your […]

Holiday Shipping: eCommerce Crisis and How to Prepare for an Unprecedented Black Friday

It’s the holiday season, and many are already scrambling to find ways to get their orders in time for Christmas. However, this year has been a bit of an eCommerce crisis with the shipping deadlines coming up earlier than ever before. To help our readers prepare, we’re going to give you some tips on how […]

Southern Fried eCommerce Episode 11 Recap

Southern Fried eCommerce Episode 11 Recap

Hey, y’all! Welcome to another episode of the Southern Fried eCommerce podcast! This week we’ll be discussing hot topics of the week with host COO Jay Brimberry, Digital Account Coordinator, Mara Lewellyn, Solution Specialist Phil Grier, and Executive Producer Emily Faulkner. This week’s topics include TikTok and the ever-approaching holiday shipping deadline. Our episode begins […]

Why Every Business Needs A Blog

Why Every Business Needs A Blog

Blogs are an integral part of any business or website that desires to succeed online. You need a blog on your site because it gives you the opportunity to speak directly with customers and clients, build trust, increase sales conversions, provide value for prospective buyers which will all help improve your search engine rankings by […]

BigCommerce Town Hall October 2021

BigCommerce Town Hall Recap – October 2021

October’s Town Hall for BigCommerce was held on October 28th and discussed new updates, products, and content from Q3. The virtual town hall was moderated by Marissa Caputo, Customer Community Manager at BigCommerce. This will be the last town hall meeting until December to ensure that merchants don’t miss anything during peak business season.  First […]

Southern Fried eCommerce Episode 10 Recap

Hey y’all and welcome back! Today we have a very special reappearance from our CEO Eric Yonge. He’s an elusive creature come Halloween — if you wait long enough, you might even see him disappear! Joining us as well, we have Jay Brimberry, COO, Emily Faulkner, executive producer, and a new guest, Jessica Richmond, our […]

Southern Fried eCommerce Episode 9 Recap

Hey, y’all! Welcome to episode 9 of the Southern Fried eCommerce Podcast from EYStudios. Today on the podcast we have Jay Brimberry, our Director of Operations,  joined by Phil Grier, our solutions engineer, and Emily Faulkner, our executive producer. Before we dove too deep, we started out by discussing our Halloween plans. Phil has not […]

McFarlane Toys Store – New Site Launch on BigCommerce

McFarlane Toys Store, a subsidiary of McFarlane Productions, is a company that prides itself on creating incredibly detailed collectible figures from movies, comic books, music, video games, and sports. The founder and CEO of the eponymous brand is Todd McFarlane, the legendary comic book artist with a notable run on “The Amazing Spider-Man” and creator […]

How Transactional SMS Unlocks Subscription Management Potential With Your Customers

If you looked at your phone this moment, how many text messages would you say you have received in the last week? Of those, how many would you say were from an automated source for you to take action? (think USPS updates or shipping confirmations) SMS communications have far and away surpassed any other form […]

EYStudios Receives Clutch Leaders Award for Georgia’s Finest ECommerce Developer

Over the years, EYStudios has been working hard to carve a name here in Georgia. Starting with a focus on strategic brand development, the company has grown to encompass so much more from eCommerce development to digital marketing services. Our goal is to provide an all-in-one solution for our clients to truly boost their bottom […]

Holiday Future-Proofing: 5 Ways To Optimize Your Website and Campaigns For The Holidays

This year the holiday season is going to be an even more crucial time for retailers. So much so, it’s imperative for marketers to devise campaigns that don’t get lost in the flood of the inbox. To up their game, brands should focus on tailoring the experience to each subscriber. Global holiday sales in 2020 […]

Business Spotlight: Atlas Copco

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be interviewing Atlas Copco. Atlas Copco has been a world leader in the manufacturing and development of air compressors for over 100 years. Their eCommerce store is home […]

Magento vs Shopify: What Platform Is Right For You?

Choosing the right eCommerce platform for your business is not an easy task. It’s important to learn the key differences so you and your team can make an informed decision. This is especially true when it comes to platforms as different as Magento and Shopify. We have provided a few key points to help you […]

So You’ve Launched Your Website…Now What?

Congratulations On Your Newly Launched Website! You’ve taken a huge step in helping your business to grow. It’s important that you keep that momentum going as you progress. Need some inspiration to help you move forward? We’ve got you covered! Let Your New Design Settle In It’s always exciting to see something new come out […]

7 Things to Keep in Mind When Moving From Yahoo! to BigCommerce

Considering a move to BigCommerce? Good Choice!  Of all the SaaS platforms out there, BigCommerce is the closest you’ll find that allows the customization you’ve enjoyed as a Yahoo merchant. Additionally, its ability to technically scale your organization far outpaces the restrictive nature of Yahoo. With far fewer issues and an abundance of new features, […]

Getting To The Core Of Google Core Web Vitals

In May 2020, Google detailed plans to include three measurable page experience signals in their ranking metrics. They called this group of signals “Core Web Vitals”. These metrics are beginning to have an impact, so what are they, and what does it mean to you? Let’s decode! The Vital Details For a long time, Google […]

Let’s Decode: Algorithms, Machine Learning, and “Smart” Solutions

The modern eCommerce landscape is awash in marketing buzzwords like “AI” and “Machine Learning”. These terms usually surface in marketing materials when you’re researching an app, software, or platform. Read on to learn how to decode these terms and ask useful questions to vet the value of those solutions. Decoding The Terms Many merchants nod […]

Video: Email Marketing’s Secret Weapon

When it comes to email marketing, the goal is to create the most engaging email possible to gain clicks. Articles and images are great additions to your email, but the real secret weapon is video content. Looking to boost your email performance? Today, we take a dive into the power of video and how it […]

Advantages of Social Media Advertising

The power of social media can have an incredible impact on your business. With unique content and a regular posting schedule, businesses can create a loyal group of followers that like, share and expose other potential customers to their business. The sky’s the limit if you’re willing to invest in a successful social media strategy. […]

Business Spotlight: Boat Specialists

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be interviewing Boat Specialists. Boat Specialists is a family-owned and run boating business founded in 1976 in Ventura, California. While the company has focused on the needs of […]

Know Your Enemy: The Benefits of a Competitor Analysis

No matter the industry, your small business will contend with the competition. One of the first things we ask when meeting new clients is how they are positioned against competitors and the unique selling propositions (USPs) that give them an advantage. No matter your current market standing, knowing your strengths and weaknesses within your industry […]

Why Proper Branding Can Make Or Break Your Business

A key strength for most small businesses is the ability to differentiate yourself from your competitors. How you choose to represent your brand makes the difference between a memorable customer experience and a forgettable one. With the fierce competition small business owners face every day, it’s absolutely critical to see your brand experience through your […]

Should I Get A Personal Developer or Hire An Agency?

Most online merchants will eventually need help customizing their website. When you come to this crossroads, choosing the right developer can be a tricky task. Perhaps there are elements from your store-bought theme that don’t align with your vision. You may have one vital change that needs to be developed. So when should you hire […]

Social Media Tips & Tricks

When it comes to social media for eCommerce sites, if you’re not properly investing time into it, you’re missing out on a valuable resource generator! We’ve compiled a list of tips and tricks to help you get your social media marketing jump started and on the path to success. How Do I Get Started? Create […]

So You Want to Improve Your Website’s Design?

First impressions are always important, especially when it comes to your website. Does the website look easily shippable? Do they sell what I’m looking for? Do I immediately see something I’d like to look more into? A solid design can help make sure all these questions can be properly answered so that you’re not only […]

Don’t Be Complacent With ADA Compliance

As the Americans with Disabilities Act (ADA) turns 31 years old this summer, there is no better time to talk about ADA compliance and how it influences website accessibility. You most likely understand the ideas of accessibility within your day-to-day life (and almost certainly if your retail business has a brick-and-mortar location), but what does […]

Magento 2.4.2. What Does It Mean For You?

Once again, Magento has released an update that is sure to help its merchants improve their websites even further. Magento’s 2.4.2 release is packed with over 280 code fixes and 35 security updates. It also includes some key platform enhancements that we are sure you will utilize. These are some of the key updates included […]

The Rise and Fall of Yahoo!

Can you imagine a time where you couldn’t edit your website with an internet browser? In August 1995, Viaweb was already taking shape as the first web application: an eCommerce software-as-a-service (SaaS) platform. The concept of a web application itself was innovative and revolutionary, and it’s no surprise that eCommerce was the first use-case pushing […]

In The Know With Our CEO – January 2021

As we all find ourselves well into 2021, the concept of momentum is extremely important. At EYStudios, we have the privilege of observing data around a variety of industries, from automotive to apparel to collectibles. 2020 saw a lot of ups and downs in terms of sales momentum. March – April saw the biggest downturn. […]

EYStudios Partners with KingWebmaster to Migrate Yahoo! Store Merchants to BigCommerce 

Eric Yonge, CEO EYStudios, and Dan Rotem, CEO of KingWebmaster, LLC, have announced a joint-partnership focusing on securely moving e-commerce merchants from the Yahoo! Store platform to BigCommerce. With years of experience on both platforms, EYStudios and KingWebmaster have the ability to cover all technical aspects related to a merchant exchanging Yahoo! for BigCommerce. The […]

Is It Time To Let Go Of Yahoo!?

In August, EYStudios celebrated 16 years of being in business. Many of our current clients may not realize this, but EYStudios started out exclusively designing storefronts for Yahoo! Stores. Thanks to the support of Yahoo!, EYStudios went from a nothing company into one of their top partners in only a few years time. Back then, […]

Big Changes On The Way For BigCommerce

I wanted to take a moment and congratulate BigCommerce on their monumental IPO! This is a big step for their company, for their partners—and for their merchant customers. This has the potential of making Big… very big. We became BigCommerce partners in 2014 when there was still only a handful around. Back then, it was […]

5 Marketing Opportunities To Finish Strong in 2020

As we’re all well into the start of the second half of 2020, a focus on closing the year strongly is on the minds of many merchants I’ve talked to. Given the tumultuous events of the first half of the year, retailers are intently looking to make up ground that has been lost. Still, others […]

Decking The Halls: Holiday Preparation 2020

Now, more than ever is the time to get your holiday plans together ahead of time. With so many customers planning to do the bulk of their big shopping online, it’s important to be forming your strategy early. Your team can begin as early as now to make sure your business is in prime condition […]

2020: A Mid-Year Battle Strategy

One of the best pieces of advice I’ve ever been given is when my Dad (often) told me: “Son, you can’t control what happens in this life. You can only control how you react to what happens.” These days, we’re all seeing a plethora of reactions to what’s going on in the world—some of it […]

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Business Spotlight: We Sell Mats

In our Business Spotlight series, we highlight one of our merchants to learn more about their business and how they approach eCommerce. In this installment, we will be interviewing We Sell Mats. They are an eCommerce retail business that sells EVA foam floor mats, gymnastics mats, and fitness mats. Their main market is to home […]

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Be Bold | Don’t Bolt

We all got hit with a crisis we didn’t see coming—at least to this magnitude. No matter what happened before, we’re in it now. While you may be tempted to run for the hills with all the stresses of today, you can’t (You’re quarantined, remember?)! In order for your brand to survive the storm and […]

In the know with our CEO – January

Happy New Year from the entire EYStudios team! The beginning of the year is always special to me. January 1st is my wedding anniversary (I picked a date that I wouldn’t forget!), and we are in Hilton Head, SC to celebrate. I’m writing this blog on the beach! Here’s the sunrise pic from this morning […]

Cross-border eCommerce is a Slam Dunk, Just Maybe Not an Immediate Slam Dunk

Do you know what we’re going to be talking about a year from now? How 2020 was the year that cross-border eCommerce passed the $1 trillion mark. Any way you cut it, that’s a lot of commerce. But Alibaba, among others, is already predicting that cross-border sales will come within striking distance of 13 digits, […]

In the know with our CEO – December

Happy December! Hope y’all had a great Thanksgiving with your loved ones. For the past few years, I’ve been unwilling to travel for Thanksgiving because we’re pretty much “on call” for our clients on Black Friday weekend. This year, I was able to get away and return to my home state of Mississippi for a […]

4 Questions To Ask Before Deciding On Your Next eCommerce Platform

Considering a big move to another eCommerce platform? First ask yourself these four questions—and make sure you’re satisfied with your own answers! Check out our infographic below and then keep scrolling for a more detailed breakdown of each question. 1. What functional requirements will your store need in 3 years? If you’re not sure about […]

7 Signs You Might Be Ready For a New eCommerce Platform

For most businesses, it’s difficult to find a platform that can support your store from infancy through peak maturity. By staying on one platform forever, you will inevitably be left trying to patchwork your way to “success”. However, if you can identify early on when you have outgrown your current platform and need to look […]

In the know with our CEO – November

Hope you guys are having a busy and productive 4th Quarter! October has flown by, and EYStudios is helping our clients maximize their holiday efforts. If you need some last-minute merchandising tips to make your sales a little more merry, check out our new blog post here. One of the highlights of October was EYStudios […]

Last Minute Holiday Tips You Still Have Time To Implement

The calendar hasn’t even hit Halloween and yet the Christmas decorations are already out in stores. No surprise there, but it can serve as a loud wake up call that you need to get your holiday plans in order. It might be a little late in the game to put together an elaborate multi-point plan. […]

EYStudios named 2019 BigCommerce Agency Partner of the Year!

The EYStudios team is extremely thankful to be the recipient of the BigCommerce 2019 Agency Partner of the Year! “This is a really big honor for our entire company. There are a ton of fantastic agencies that are partnered with BigCommerce, so to be recognized with this award is an accomplishment that we don’t take […]

Bergeron Co. completes their 4th Magento site!

Having previously deployed Adaptivemall and Keekaroo on Magento Commerce, Bergeron Co. once again tapped the powerful open-source eCommerce platform and EYStudios for their latest launches of Special Tomato and Adaptivemall Canada. Inspired by their daughter, the Bergeron family created Special Tomato, a site which features products using innovative Soft-Touch® material designed to provide comfort to […]

The 5 S’s Required for a Reliable eCommerce Website

Congratulations on launching an amazing eCommerce website! Building a competitive digital store is no easy feat. Now, how do you manage to keep your online store performing reliably as a cornerstone of your brand? If it were a car or a house, you’d plan all sorts of preventative work and check-ins to make sure your […]

5 Overlooked Benefits of Email Marketing

Email marketing is extremely important for building relationships with prospects, leads, current customers, and even past customers because it provides your business with the ability to speak directly to them via their inbox, when the time is most convenient for them. Unlike other marketing channels, email marketing provides you with the ability to stay in […]

An Introduction to Social Media Marketing

Social media platforms are designed to allow people to share content quickly, efficiently, and in real-time. With a reach that is unmatched by any other marketing channel, every business must have a social media presence as part of your business marketing strategy, regardless of the industry or organization size! Social platforms provide the ability to […]

Your 2019 Holiday Success Starts Now!

Depending on your industry, the summer months can typically be a slower season for eCommerce businesses. This is a perfect opportunity to begin getting your house in order for the upcoming holiday rush. Every year, a large number of merchants inevitably wait until the last minute to figure out their marketing strategy for the holidays. […]

The Benefits of Magento 2 [Infographic]

With the Magento 1 end of life quickly approaching, now is the perfect time for merchants on Magento 1 to start evaluating their options. Magento 2 is a vastly improved platform over its predecessor. It carries numerous new features and performance upgrades that help set Magento 2 apart from the competition. Check out our infographic […]

Why Choose Magento

Magento is one of the most popular online selling channels for a reason—It is a powerful open-source PHP platform that’s built for eCommerce. Magento is an extremely robust and advanced eCommerce platform which offers a dynamic and effective solution for merchants of all sizes. Magento Open Source Magento Open Source, previously Magento Community, gives you […]

Magento Month: Partner Promotions

It’s Magento Month here at EYStudios and we are excited to extend the promotion to some of our amazing partners! Each partner listed below is a proven industry leader in their respective space. These offers are good for the entire month. Contact us today or come see us at Magento Imagine (Booth 210) to learn […]

Blending Commerce and Content: Defining Headless Commerce

The current state of retail can be described in one word: competitive. More brands moving their businesses online, paired with the rising cost of customer acquisition, makes the online landscape a make-or-break environment for both budding and established brands. This chart from Statista shows the increased digital advertising spending from 2010 – 2021 (2019-2021 being […]

BigCommerce Merchants are getting Results!

April continues to be BigCommerce Month at EYStudios! BigCommerce is one of the most powerful SaaS eCommerce platforms on the market. With built in security, an impressive track record of up-time, and an ever increasing number of open API’s, merchants of all shapes and sizes can find success on BigCommerce. Here is a snapshot of […]

April is “BigCommerce Month” at EYStudios! 

We’re celebrating by offering new BigCommerce clients savings up to 20% off on new store builds. Plus, ask us about our new conversion-boosting features! BigCommerce is EYStudios SaaS eCommerce platform of choice for several reasons. Our team as well as our clients enjoy: An expansive resource system with absolutely amazing customer service that gets you the help you need […]

Meet Deven Moore-Porter: Email Marketing Manager

Deven Moore-Porter has over 15 years of consumer marketing experience. She specializes in digital marketing with a passion for email marketing. She truly enjoys finding ways to help consumers build connections with brands, products, and community by increasing engagement, conversions, and loyalty. Email marketing is one of the many ways to not only accomplish this, […]

Meet Julie Kirkland: Social Media Marketing Manager

Julie Kirkland is the team leader, heading up the social media marketing program for EYStudios. She is a graduate of Clemson University and an experienced digital marketing specialist. With over a decade in the industry, Julie has extensive experience in all aspects of digital marketing. From managing website development projects, analytics tracking, program analysis and […]

Meet Scott Galvin: Paid Search Marketing Manager

Scott Galvin is an industry vet with 20+ years of experience in digital marketing. He is well known in the industry for his knowledge, experience and history of success. Prior to joining EY, Scott served as President & CEO of Big Squid Interactive for 7 years and prior to that role, served as the Director […]

Digital Marketing with EYStudios

EYStudios offers a trio of Digital Marketing services designed to strengthen your brand and help drive more sales: Social Media Marketing, Email Marketing, and Pay-Per-Click Marketing. Many companies are unknowingly sabotaging their efforts by having a disconnected approach to their brand. If the messaging across all of your marketing efforts and your website is not […]

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