Our approach to e-commerce usability is built upon a basic principle: Delight the eye of the customer, and then lead it. A customer must first be drawn in by an attractive aesthetic, but the design must be intuitive to lead the customer towards a successful purchase. Most usability “experts” ignore the former point in favor of the latter, but we don’t believe they are mutually exclusive. Shoppers make both conscious and unconscious decisions, all of which are heightened by the emotions they feel. Put simply: the more a customer enjoys your site, the more they buy from you.
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We approach our site design in a way that eliminates the need for customers to figure things out. Whether they’re new or familiar with your brand, we create layouts that are intuitive to shop. This allows for customers to perform the simplest of tasks in a quick, efficient manner, boosting core metrics related to conversions.
The rich custom graphics that EYStudios creates for your store enhances the memorability of your brand. This is an often-overlooked aspect of usability that should be a primary factor to consider. When a unique design creates a powerful subconscious reaction within your customers, it registers a pleasant memorythat aids in their shopping patterns. This is why it’s so important to choose customization over cookie-cutter templates. A design that produces deep satisfaction in your customers is one that achieves real results for your online brand.