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| Merchandising Tools | Upsell and Cross-sell Tools |
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EYStudios preaches the importance of experience in determining a brand's power, and we take our own advice. We segment the "EY Experience" into two main areas: the EY Team experience and the EY Client experience. Company culture is vital to our success here. As the company grows and improves year after year, maintaining a team committed to a shared vision is essential. That vision is inexorably tied to leading our clients to realize their own ambitious goals. Branding's all about differentiation, and we believe the EY Experience is a dynamic shift from the normal client/firm relationship. Experience EYStudios today!
Pro-Active Approach
The EY Team offers you a unique brand strategy built upon a powerful vision for your store. We'll consult with you to determine your strengths and weaknesses, presenting you with a reasoned plan that addresses current needs as well as confidently preparing you for the future.
Long-Lasting Relationships
We strive to build strong and impactful relationships with all of our clients. We invest time in getting to know you and your business in a way that makes us an invaluable brand partner.
Strategic Consultancy
Whether its brand development or tactical recommendations for overall usability and conversion improvement, we provide powerful solutions that will help you grow your business for years to come.
- Being perceived as "different" doesn't matter to a customer if you don't first make a difference in their life.
- Every store sells different products, therefore every store has different ways to merchandise them effectively.
- Unless your business has a limited number of products, the homepage rotator ideally should focus on larger sections within your store rather than individual products.
- A great-looking rotator ad can be diminished by NOT having an effective call-to-action button. Display your product, tell them about it and nudge them to buy!
- Branding not only differentiates you from the competition, it can and should enforce a memorable and meaningful experience for your customers.
- Match the look of your site to your products. Whether you sell t-shirts or tea sets, the look has to fit what you're selling.
- Every CREATIVE BRAND STRATEGY must be built around the CORE VALUES of SERVICING customers, or it is destined for FAILURE.
- What works for one business is not best for everybody. The key point is to know YOUR customer's needs, and how you can best design your store around them.
- Your company’s slogan should summarize WHAT you sell, not the benefits. You can utilize other areas of your site to promote those benefits.
- The more you strategize on creating new and interactive environments for your customers to shop, the more they'll reward you with their dollars.
- Branding is all about differentiation. Businesses need to prioritize how they stick out from the crowd.
- Evaluate Opportunity Costs of not choosing the next best option when it comes to making strategic decisions that relate to your business or personal life.
- Don’t miss out on merchandising opportunities. Utilize a homepage graphic rotator to give visitors an instant glance of your product selection.
- A graphic landing page creates the same ‘homepage’ treatment, but for your section pages!
- Before the start of the New Year, evaluate the past year's promotions, for what worked and didn't work. Then set challenging goals for the upcoming year.
- In order to dominate your market, it's important to analyze your competition for weaknesses and missed opportunities.
- When planning a promotion, always be sure to create a sense of urgency for your customers.
- Update your site with new content on a regular basis. Your returning clients will enjoy their frequent visits even more.
- Make sure your contact info and shipping info are displayed and/or accessible from your header for site-wide consistency.
- Consolidate your main categories as much as possible. We suggest 5-7 categories maximum for the top navigation.
- If you create holiday or gift themed pages, leave them up year round to keep your link value.
- Hybrids on your section pages are an excellent solution for stores that want a strong visual impact while still being able to quickly update hot items.
