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The Reasons Behind the Redesign: EYStudios Evolves in 2012
Posted February 7, 2012  |  By: Eric Yonge
The Reasons Behind the Redesign: EYStudios Evolves in 2012
One of the most exciting parts of working at EYStudios is overseeing our regular company site re-designs. We make it a priority to keep our online branding as up-to-date as possible, and that’s why this most recent re-design is our ninth one! Every time we change our look, it heralds a bold evolution of our entire company. I’d like to take a moment to talk about that evolution, because you’re a big part of it.

I understand when some of our clients are hesitant to let go of branding elements they’ve had in place for years, but I also have seen first-hand how modifying, adding, or subtracting key parts of your brand will help it grow. The same branding tools you employed to help get you where you’re at may not be the same tools you need for the future. You of course want to make sure these changes are gradual and intuitive, but a casual glance at our site over the years will tell you that we are simply not the same EYStudios we used to be. Site designs we had even five years ago bear no relation to the brand we have today.

Our changes go deeper than mere aesthetics: EYStudios is growing and changing at an exciting and rapid rate.

Of course, every growing company has its share of growth pains, but no gain comes without some type of pain. When Gina and I relocated EYStudios from Starkville, Mississippi to Atlanta, GA in the fall of 2010, it was a huge adjustment. We prayed about it, and God’s faithfully blessed us in amazing ways. The EY crew that moved with us has continued to up their game, and the Georgia staff we added has only enriched our offerings.

Every month, we’re privileged to welcome a brand new crop of clients to the EY Experience, but I want to say a special thank-you to the clients who have been with us for years. When I think about all the relationships we’ve begun and maintained over the years, it’s humbling. Our clients encourage and challenge us in powerful ways. Our company culture is built around the ethical responsibility to deliver excellence to our clients. Night and day, we dream about your stores. We envision new designs and features that will help you sell more because we feel we’re right there in the trenches with you.

EYStudios continues to improve because of our clients and our team, and that’s good news for everyone involved. But the better news is this: The best is yet to come!

Thank you and God bless,
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