A prominent call to action button designed to increase conversions. This button allows customers to add their desired item to the cart for checkout.
Specifies the text that will be displayed if an image cannot be rendered. Alt Tags are useful for users who use assistive technologies and for indexing by search engines.
A rectangular graphic ad designed to promote sales, shipping offers, grand openings and/or category titles.
Breadcrumbs can be found across the top of a page. Breadcrumbs provide a trail of links that will take a customer back to each page they used to get to the current page.
The percentage of customers that leave your site after adding items to the cart before making a purchase.
This refers to how product pages fall under section pages.
A section specific landing page.
The number of visitors to a website divided by the number of visitors who made a purchase.
(CSS) Cascading Style Sheets
CSS is a style sheet language used to edit the style of HTML page elements. For every site we do we use CSS. We save all CSS in one external file so that search engines can index the pages easier.
(CSV) Comma Separated Values
A CSV file is a computer data file used for storage of data structured in a table form. These files are used to manage your products and all of their details. For example, Yahoo store owners can manage current inventory by uploading a CSV into the Catalog Manager.
(DNS) Domain Name System
The internet is setup using IP addresses to find sites on the web. The DNS turns these IP addresses into user friendly URL’s . So instead of typing in twelve numbers you can type in eystudios.com in your address bar.
Flash is commonly used to create animation, advertisements, and various web page components, to integrate motion into web pages.
The footer is found at the bottom of each page throughout the site and is typically considered a 'global' element. It contains links to other parts of the site.
The area at the top of a website that houses the logo, toll free number, shipping offer, slogan and utility links. The header is completely customized for branding purposes and remains constant throughout an entire site to reassure customers that they are still in the same store.
High Res Images
Very large images file that allow designers to easily remove products from backgrounds and design customized graphics without limits.
Hi-Res means that the image is a very large version of your logo. Any size smaller than this file will print smoothly and without error. Any size needed that's larger than your hi-res logo will probably need a vector scalable version.
A graphic image that accompanies the text portion of your logo.
Area of site where the item and its respective information are found. The product is added to the cart from this page. Important elements such as item #, price, availability, customer reviews, image enlarger, alternate views, cross sell and item description are found on this page.
A mini 800 pound gorilla placed to the right or just below the 800 pound gorilla. Designed to promote secondary hot selling categories, items or special promotions.
What you see when you click to one of your Top Level Categories (TLC). It’s basically a mini homepage that greets a customer when they want to check out one of the TLC's. The graphics we create for these landing pages are designed to advertise your top product lines and are very useful in increasing conversion rates.
This is the area on the left of your website that is used for navigation. It lists a store’s TLC's and sub categories which can be utilized for SEO. You can place credit card logos, secure shopping logos as well as newsletter signups in a left-navigation.
A logo is a graphical element that forms your brand. Typically, a logo is designed for immediate recognition. Logos are created with the use shapes, colors, and fonts to differentiate the brand from others in a similar market.
Meta-tags are a series of tags used to provide information about the data on any page. Types of meta-tags are meta-description and meta-keywords. Meta data is very useful because it helps search engines index your site using the correct data.
SEO friendly text that can be updated in the store editor.
Every page that is created on your Yahoo! Store has a unique set of properties. These properties include: name, caption, price, sale-price, image, contents and others.
(PPC) Pay Per Click
Is Internet advertising used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.
(POS) Point of Sale
The location where a transaction occurs. For example, at a grocery store, this would be at the checkout counter.
(RSS) Really Simple Syndication
RSS is a feed format that users use to publish information that they update on a regular basis.
The proprietary programming language for Yahoo! Stores.
(SEO) Search Engine Optimization
A method of developing more traffic from search engines to a website.
(SEM) Search Engine Marketing
A division of marketing that helps websites appear in the results of a keyword search on search engines like Yahoo! and Google.
See Landing Page
Header, Left-Navigation, and Footer
(TLC) Top Level Category
TLC's are your main product categories. We recommend a maximum of 10 to 12 TLC. You can have several sub-categories listed within each TLC so nothing will be left out. This just helps consolidate everything for an user-friendly shopping experience.
The amount of visitors a site receives.
(AI, EPS) Vector files are scalable image files. No matter how big you need your logo to be, the vector can scale to fit it without losing image quality.
Yahoo! Web Analytics is an enterprise site analytical tool to track real-time figures about visitor behavior on your website.
800 pound gorilla
The largest graphic ad designed on your homepage that promotes a hot selling category or item. It’s used to immediately grasp the interest of customers and increase conversions much more effectively than rows of thumbnails.