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Frequently Asked Questions
General FAQs
What’s the key difference in EYStudios versus other developers?
Our core specialty is in creating higher conversion rates through better design. We believe that our stores quickly earn customer confidence, which is key in selling your products. The graphics that we create are centered around promoting products much more effectively than merely listing row after row of product thumbnails.
Do I retain exclusive rights to the graphics?
Absolutely! The logo, all illustrations, and any other graphics are owned by the client, and we make no claims otherwise.
What is the process from start to finish?
Our process is based on what we call “Building upon Success.” Before we go on to another development phase, we make sure you’re completely happy with the one before it. For example, we make sure that you love your logo design before we start developing your header design.
1.Logo design/core branding
2.Header/ Site Frame/ Left-Navigation Design
3.Homepage Design
4.Section Page Design (for larger stores)
5.Product Page
6.Checkout Page (if requested)
7.We then send the graphic files to the programmers for implementation
How often do I get proofs?
With prompt responses on your part, you can expect to receive proofs approximately every 3-4 business depending on your projected completion date.
What can EYStudios do to help me get higher conversion rates?
Conversion rates are fueled by many things, but chief among them is TRUST in your store. Anything the store can do to earn customer confidence is going to help drive conversions. A professional-looking site design is going to really help earn that trust. If your store looks like it was built by an amateur, the customers aren’t going to trust you to fulfill their order.
What if I don't know what I want?
We always recommend checking out our portfolio for different approaches to logos and websites. It's also a good idea to consider popular logos on TV or magazines. In initial phone conversations, we will recommend approaches that we think would work best for your logo.
Will you put in descriptions and text for my site?
We do not write product descriptions nor manage site content. We do offer ad copy for the product advertisements we create for you if needed.
How much do your websites go for?
Because all of our work is created using custom designs and not template designs, we tailor a quote that is specific to your needs. To receive a quote, call us and let us know what you need. If you don't know what you need, we are more than happy to give our professional advice during your design consultation.
What is the payment process?
In order to begin production on the project, we must receive a percentage of your project total. Payments after this can be split up depending on the project total. In order for the completed design to be launched, we must receive your final payment.
Glossary of Terms
Add-to-Cart Button
A prominent call to action button designed to increase conversions. This button allows customers to add their desired item to the cart for checkout.
Alt Tag
Specifies the text that will be displayed if an image cannot be rendered. Alt Tags are useful for users who use assistive technologies and for indexing by search engines.
Banner
A rectangular graphic ad designed to promote sales, shipping offers, grand openings and/or category titles.
Breadcrumbs
Breadcrumbs can be found across the top of a page. Breadcrumbs provide a trail of links that will take a customer back to each page they used to get to the current page.
Cart Abandonment
The percentage of customers that leave your site after adding items to the cart before making a purchase.
Categorization
This refers to how product pages fall under section pages.
Category Page
A section specific landing page.
Conversion Rate
The number of visitors to a website divided by the number of visitors who made a purchase.
Cookies
Cookies are sets of data that are sent between web pages and your browser. Cookies are very important because they give us the ability to maintain sessions or state maintenance. We use cookies in our floating cart feature, recently viewed items, and many others.
(CSS) Cascading Style Sheets
CSS is a style sheet language used to edit the style of HTML page elements. For every site we do we use CSS. We save all CSS in one external file so that search engines can index the pages easier.
(CSV) Comma Separated Values
A CSV file is a computer data file used for storage of data structured in a table form. These files are used to manage your products and all of their details. For example, Yahoo store owners can manage current inventory by uploading a CSV into the Catalog Manager.
(DNS) Domain Name System
The internet is setup using IP addresses to find sites on the web. The DNS turns these IP addresses into user friendly URL’s . So instead of typing in twelve numbers you can type in eystudios.com in your address bar.
Flash
Flash is commonly used to create animation, advertisements, and various web page components, to integrate motion into web pages.
Footer
The footer is found at the bottom of each page throughout the site and is typically considered a 'global' element. It contains links to other parts of the site.
Header
The area at the top of a website that houses the logo, toll free number, shipping offer, slogan and utility links. The header is completely customized for branding purposes and remains constant throughout an entire site to reassure customers that they are still in the same store.
High Res Images
Very large images file that allow designers to easily remove products from backgrounds and design customized graphics without limits.
Hi-Res Logo
Hi-Res means that the image is a very large version of your logo. Any size smaller than this file will print smoothly and without error. Any size needed that's larger than your hi-res logo will probably need a vector scalable version.
Icon
A graphic image that accompanies the text portion of your logo.
Item/Product Page
Area of site where the item and its respective information are found. The product is added to the cart from this page. Important elements such as item #, price, availability, customer reviews, image enlarger, alternate views, cross sell and item description are found on this page.
Kicker
A mini 800 pound gorilla placed to the right or just below the 800 pound gorilla. Designed to promote secondary hot selling categories, items or special promotions.
Landing page
What you see when you click to one of your Top Level Categories (TLC). It’s basically a mini homepage that greets a customer when they want to check out one of the TLC's. The graphics we create for these landing pages are designed to advertise your top product lines and are very useful in increasing conversion rates.
Left-Navigation
This is the area on the left of your website that is used for navigation. It lists a store’s TLC's and sub categories which can be utilized for SEO. You can place credit card logos, secure shopping logos as well as newsletter signups in a left-navigation.
Logo
A logo is a graphical element that forms your brand. Typically, a logo is designed for immediate recognition. Logos are created with the use shapes, colors, and fonts to differentiate the brand from others in a similar market.
Meta-Tag
Meta-tags are a series of tags used to provide information about the data on any page. Types of meta-tags are meta-description and meta-keywords. Meta data is very useful because it helps search engines index your site using the correct data.
Natural Text
SEO friendly text that can be updated in the store editor.
Page Properties
Every page that is created on your Yahoo! Store has a unique set of properties. These properties include: name, caption, price, sale-price, image, contents and others.
(PPC) Pay Per Click
Is Internet advertising used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked.
(POS) Point of Sale
The location where a transaction occurs. For example, at a grocery store, this would be at the checkout counter.
(RSS) Really Simple Syndication
RSS is a feed format that users use to publish information that they update on a regular basis.
RTML
The proprietary programming language for Yahoo! Stores.
(SEO) Search Engine Optimization
A method of developing more traffic from search engines to a website.
(SEM) Search Engine Marketing
A division of marketing that helps websites appear in the results of a keyword search on search engines like Yahoo! and Google.
Section Page
See Landing Page
Site Frame
Header, Left-Navigation, and Footer
(TLC) Top Level Category
TLC's are your main product categories. We recommend a maximum of 10 to 12 TLC. You can have several sub-categories listed within each TLC so nothing will be left out. This just helps consolidate everything for an user-friendly shopping experience.
Traffic
The amount of visitors a site receives.
Utility Pages
Pages such as about us, contact us, and privacy policy -- pages that don't feature products, but are nevertheless useful to customers.
Vector Logo
(AI, EPS) Vector files are scalable image files. No matter how big you need your logo to be, the vector can scale to fit it without losing image quality.
YWA
Yahoo! Web Analytics is an enterprise site analytical tool to track real-time figures about visitor behavior on your website.
800 pound gorilla
The largest graphic ad designed on your homepage that promotes a hot selling category or item. It’s used to immediately grasp the interest of customers and increase conversions much more effectively than rows of thumbnails.