Let's face it. Finding time for strategic brand development in today's fast-paced e-commerce environment can be tough. It's tempting to simply maintain course as best you can. However, that well-meaning attitude can be destructive towards a brand's overall impact, appearing stale to customers and predictable to competitors. While it's not easy to take a brand in bold new directions, the risks pay off more than playing it safe. In the end, it's the attitudes behind the strategy that will make or break a company.

EYStudios has put together a list of five critical mistakes that can weaken your brand's overall effectiveness. We have also included our recommendations on how to stage a brand turnaround that can transform your 2012 and beyond.