Everyone wants higher conversions, but it often remains a mystery on how to achieve that. EYStudios removes the mystery and confusion by embracing aesthetics rooted in scientific best-practices. Increasing your conversion rate doesn't have to be difficult if you employ usability standards that add to the user experience instead of detracting from it. If customers feel like they’re doing homework on your store, they’re not going to buy from you.

If most store owners could get just one more person to buy out of every one-hundred visitors, that would dramatically increase their business. While a better-looking site will help, the look and feel isn't everything. Brand strategy that embraces the user experience is the critical element needed for long-term e-commerce success. The EYStudios methodology is tailored for every client we work with. Each store is different, which is why custom-designed sites are the only way to achieve the maximum potential of your store.

Even though higher conversions are the goal, the conversion rate cannot be the main focus. Instead, focus on the elements that earn your conversion rate. Achieving the four goals set below will bring dramatic increases to your bottom line.

1. Decreasing the amount of visitors that leave your site
This is commonly referred to as “bounce rate,” which measures the amount of customers that “bounce” away from your site. One of EYStudios’ specialties is creating websites experiences that make it virtually impossible to click the back-button. The more people you keep on your site, the more you have an opportunity to sell more to them.

2. Increase the amount of visitors that view products
If your page views increase, so should sales. Inviting customers into your store is very important, but you want to make sure that they enjoy their stay. If the store is designed in such a way that invites browsing, this can drastically increase your sales capacity.

3. Increasing add-to-cart rate
While it’s obvious that every customer has to click the add-to-cart button in order to buy, choosing the proper layout and graphics to aid in this might not be so obvious. Every store is unique in this regard, and EYStudios will formulate a strategic layout for your product page that will encourage shoppers to click.

4. Decreasing cart abandonment
Getting customers to add items to their cart isn’t worth anything if they abandon the checkout process. This happens all the time due to a variety of reasons. EYStudios will create an intuitive, clutter-free checkout design for your store that will drastically reduce the amount of abandonments you might be experiencing.