Store owners, do you want to make your customers shopping experience easy and enjoyable for them?

On-line shoppers, do you want to be able to easily find what you are looking for on a clean and professional looking site?

I’m sure your answers to both were variations of ‘yes’ and maybe even a ‘duh’, am I right? They seem like simple questions, but take a second to really consider what efforts you are taking as a store owner to accomplish these goals.

Are you creating a hierarchy of you products?
Are you actively suggesting products?
Well, why not?

Approximately half of shoppers do not enter a site through the homepage, but in fact a section page. The main goal of a landing page is to create a visually engaging hierarchy of products to help direct shoppers to corresponding sections as well as suggesting the best selling sections.

EYStudios has a highly effective format for these section pages that can accomplish all of the goals we just spoke about.

A landing page is essentially a miniature version of your homepage and works to accomplish the same goals as a homepage, but on interior pages of the site. We also have a Featured Item Box which conveniently allows store owners to actively suggest their best selling products to their shoppers at the top of any section page on the site.

By taking an active roll in suggesting products, and utilizing eye catching graphics to display your products, you are creating a memorable experience for your shoppers and simultaneously boosting your sales.