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Every day, hundreds of online retailers add more product to their stores and cross their fingers, hoping for the best.
You can never assume customers will have the time and energy to sort through every page of your site to find something that interests them. Some might, but most will get tired after awhile and move on, especially if your store offers hundreds if not thousands of items to sort through. But many retailers feel their only option is to move a product's thumbnail higher on the list of other thumbnails. That kind of passive approach to selling online can cost you big-time.
Don't just list your products--SELL your products!
Winning trust through a fantastic site design is only half the battle. Any trust you've been able to garner from your customers should be used to authoritatively recommend products to them. They didn't come to your site to do homework; they came to buy. Make their shopping experience easier and more intuitive by equipping your store with LAUNCHPAD from EYStudios.
- If I purchase a graphic ad, are they easy to switch out or are they hard-coded?
You can switch out graphic ads whenever you want in your store editor. Many clients keep a "library" of ads we've created that they can switch out at any time.
- Which package will do the most for my store?
Without a doubt, Graphic Ads deliver conversions in a powerful way. However, many retailers love the ease and affordability of a Featured Item Frame, which highlights products very effectively.
- Does it make sense to use different Launchpad packages for different pages?
Using Launchpad layouts together will only increase your store's effectiveness in promoting products. For example, having Graphic Ads on top section pages, followed by Featured Item Frames on section-pages is highly recommended in assisting conversions.
- Do I need to have an EYStudios-designed store to purchase Launchpad?
No, we can place Launchpad on any Yahoo! Store, taking design cues from your existing layout.
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Stores that need a high-end, franchise feel to their landing pages. Provides the most visual impact because of unique graphic.
