After much speculation and anticipation, Facebook officially announced February 29th at the Facebook Marketing Conference held in New York that current fan/ brand pages as we know it will soon change to the Timeline layout. Business page admins have been notified of this radical change via a dropdown message within all Facebook accounts. The good news is that all brand pages now have the unique ability to preview” the new Timeline layout through March 30th prior to publishing” the final Timeline appearance. Keep in mind, all brand pages will automatically switch to the Timeline layout on March 30th, whether you manually ...

Pinterest is self-described as a virtual pinboard, allowing users to organize and share all the beautiful things found on the web. In short, Pinterest offers users the ability to create online image boards or pinboards,” categorized by their individual interests that can easily be shared with other users or followers. While Pinterest is a relatively new social networking site, it continues to experience dramatic user growth with roughly 12 million current users. Pinterest’s image-centric sharing platform and clean design provides a seamless and addicting pinning experience. While there is no clear difference between a personal profile and a brand profile, the ...

Our recently launched redesign has been a true labor of love for the entire team involved! We kept several goals in mind throughout the redesign process, including the experience elevation” you have with our site. Our new company slogan is Elevating E-Commerce Experience,” which speaks directly to the mission we’re passionate about. Just as we’re committed to elevating the experience customers have with our clients’ sites, we’re showing the same commitment to our own site. We’ve made our site easier to use through the use of new features and layouts. Since usability best-practices are always changing, we’re holding ourselves to a ...

I feel that programming plays an important role when it comes to attaining web analytics statistics. Having the proper tracking is the difference between gaining quality data, or having misleading data. Most tracking scripts now require different actions for different types of pages and proper programming helps synchronize these results.In cases where there are on-site searches, 404 error pages, or redirects set up on a store, it is important to realize how users are accessing these pages and what those specific pages have on them in relation to content.Understanding these types of scenarios will directly affect what a typical store owner ...

You've heard the marketing cliché It's not the steak, it's the sizzle. Although sizzle will help draw a crowd, a bad-tasting steak will guarantee they never return. Today's increasingly jaded consumers have become more adept at looking past the hype-machine and judging a company by the real merit of their products. We know that a slickly produced movie trailer may misrepresent what is destined to be a box-office bomb. We groan when we watch paid actors pretend to offer genuine customer testimonials. Celebrity endorsements lose their luster when we know there's no way they'd actually use that product.Marketers feel your incredulity, but they are running out of ...

According to Neilson, June, 2010, three-quarters of all global consumers who go online, visit social media and social networking websites. With that large of a potential global clientele, what business owner wouldn’t want to make social media work for them?Many business owners are already on the social media bandwagon. However, did you know that there are some do’s and don'ts that go along with social media? If not, then you’re in luck because I have some food for thought to help you take advantage of social media for your business.• Do find the social media/social networking site that matches your company’s ...

If you haven’t already heard, you can get a Facebook Like’ Button added right to your product page for convenient sharing on the popular social media site.EYStudios can install the recognizable Facebook Like’ Button on your item pages, that when clicked posts the product to their Facebook wall to share with all of their friends. It also keeps a tally’ of how many people have liked each of your products right on the item page.This is a great (and inexpensive) way to get your website promoted on Facebook. So, don’t miss out on this fun, new tool for your customers to ...

There has been a lot of talk about Facebook business pages lately- How do I create one? , What do I put on it? , Can I link it back to my store? . With all the questions circulating about Facebook pages, we thought it would be best to create a little Facebook Business Page 101 for our merchants and help clear up their many questions. Below I will talk about creating a Facebook Business Page, updating your page, a few Facebook applications we recommend, and where to go if you need more help.Creating a Facebook Business PageIf you do not have a Facebook Business page yet, you will need to create one. When you land on ...