Eric Yonge and the EY team will be at the Magento Imagine eCommerce Conference April 8th-10th at the M Resort Las Vegas. Magento invited Eric to speak at the conference and we are confident this is one presentation store owners will not want to miss. Editor Don Davis from Internet Retailer will share the stage with Eric Wednesday, April 10th for their Brand to Beat: Brand Building in an Omni Channel World” presentation. Be sure to head to the Strategic Marketing Track at 1:30 PM PST to grab a seat for this captivating take on how to position your brand as ...

When Gina and I started EYStudios years ago, it was envisioned as a vehicle in which I could design directly for clients. Along the way, I started to get a vision about it becoming something more, and then it became something I pursued relentlessly. Although I originally never dreamed that EY would grow to include a world-class team responsible for the creation of thousands of e-commerce stores, it has. When I stop to consider how many clients have trusted the EYStudios brand to build their own brands, it’s humbling. We started out in a junky old rental house in Starkville, MS, ...

After much speculation and anticipation, Facebook officially announced February 29th at the Facebook Marketing Conference held in New York that current fan/ brand pages as we know it will soon change to the Timeline layout. Business page admins have been notified of this radical change via a dropdown message within all Facebook accounts. The good news is that all brand pages now have the unique ability to preview” the new Timeline layout through March 30th prior to publishing” the final Timeline appearance. Keep in mind, all brand pages will automatically switch to the Timeline layout on March 30th, whether you manually ...

Pinterest is self-described as a virtual pinboard, allowing users to organize and share all the beautiful things found on the web. In short, Pinterest offers users the ability to create online image boards or pinboards,” categorized by their individual interests that can easily be shared with other users or followers. While Pinterest is a relatively new social networking site, it continues to experience dramatic user growth with roughly 12 million current users. Pinterest’s image-centric sharing platform and clean design provides a seamless and addicting pinning experience. While there is no clear difference between a personal profile and a brand profile, the ...

I feel that programming plays an important role when it comes to attaining web analytics statistics. Having the proper tracking is the difference between gaining quality data, or having misleading data. Most tracking scripts now require different actions for different types of pages and proper programming helps synchronize these results.In cases where there are on-site searches, 404 error pages, or redirects set up on a store, it is important to realize how users are accessing these pages and what those specific pages have on them in relation to content.Understanding these types of scenarios will directly affect what a typical store owner ...

You've heard the marketing cliché It's not the steak, it's the sizzle. Although sizzle will help draw a crowd, a bad-tasting steak will guarantee they never return. Today's increasingly jaded consumers have become more adept at looking past the hype-machine and judging a company by the real merit of their products. We know that a slickly produced movie trailer may misrepresent what is destined to be a box-office bomb. We groan when we watch paid actors pretend to offer genuine customer testimonials. Celebrity endorsements lose their luster when we know there's no way they'd actually use that product.Marketers feel your incredulity, but they are running out of ...

According to Neilson, June, 2010, three-quarters of all global consumers who go online, visit social media and social networking websites. With that large of a potential global clientele, what business owner wouldn’t want to make social media work for them?Many business owners are already on the social media bandwagon. However, did you know that there are some do’s and don'ts that go along with social media? If not, then you’re in luck because I have some food for thought to help you take advantage of social media for your business.• Do find the social media/social networking site that matches your company’s ...

If you haven’t already heard, you can get a Facebook Like’ Button added right to your product page for convenient sharing on the popular social media site.EYStudios can install the recognizable Facebook Like’ Button on your item pages, that when clicked posts the product to their Facebook wall to share with all of their friends. It also keeps a tally’ of how many people have liked each of your products right on the item page.This is a great (and inexpensive) way to get your website promoted on Facebook. So, don’t miss out on this fun, new tool for your customers to ...