I feel that programming plays an important role when it comes to attaining web analytics statistics. Having the proper tracking is the difference between gaining quality data, or having misleading data. Most tracking scripts now require different actions for different types of pages and proper programming helps synchronize these results.

In cases where there are on-site searches, 404 error pages, or redirects set up on a store, it is important to realize how users are accessing these pages and what those specific pages have on them in relation to content.

Understanding these types of scenarios will directly affect what a typical store owner could do to potentially keep users on the right track on their site and direct them to the right place. These same results, in return, help a web developer determine where the updates can be made to improve the overall site experience from a programming perspective.