One of the most exciting parts of working at EYStudios is overseeing our regular company site re-designs. We make it a priority to keep our online branding as up-to-date as possible, and that’s why this most recent re-design is our ninth one! Every time we change our look, it heralds a bold evolution of our entire company. I’d like to take a moment to talk about that evolution, because you’re a big part of it.I understand when some of our clients are hesitant to let go of branding elements they’ve had in place for years, but I also have seen first-hand ...

If you're interested in getting your site to make you more money, you're probably constantly making changes to it. Monitoring your site's analytics is the best way to ensure that all of these changes are improving your site's performance. Analytics will reveal weak spots in your site's user experience that can then be improved. There are several different ways to go about reviewing analytics and countless reports you can analyze. So much can be done that it can often be overwhelming.If you are new to the idea of analyzing your site or just lost and confused, remember to keep it simple. ...

As 2011 begins to fade into memory, I’ve been reading and watching a lot of year-end re-caps in the media. While it’s good to get a perspective on where we’ve been, I’d argue it’s more important to know where we’re going. Every re-cap is merely a reaction to something that happened. In 2012, the challenge to business owners is to be more pro-active instead of reactive.That’s easier said than done. We get so busy overseeing the daily challenges that come our way that it’s tough to consciously press forward on a plan to grow our business. As I perform my own ...

As Cyber Monday 2011 begins to fade into history, online retailers are evaluating how they did and some are asking, What now?” While many merchants experienced a sales bump between Thanksgiving and Cyber Monday, the ones that were well-prepared with their promotional strategy came away with the biggest gains. As we plunge along into December, remember some of the following holiday strategies.Take a breather, and let your customers come up for air as well.The temptation to get all you can while you can” can be severe. Several stores have sought to extend the hype of Cyber Monday into Cyber Week,” taking ...

Many Black Friday and Cyber Monday and general holiday-season sales are built upon customers visiting stores they’ve already frequented, but lots of businesses are seizing the opportunity to convert a first-time buyer. These sorts of hyped events are made for stores to release loss-leaders in an effort to stimulate additional full-price purchases. While much of this seems like a temporary cash-grab, long-term customer loyalty is at stake.It’s important to remember that your customers are inundated with marketing messages from literally hundreds (if not thousands) of other types of stores, especially around the holidays. Some of these may even be your direct ...

Every single one of your customers are looking forward to one thing this Christmas: Opening up presents and getting a surprise! (If you expected me to say spending time with loved ones,” I’m sorry— I’m focused on making you some money here.)Mastering the art of the surprise” should be a key part of your holiday strategy, as it can make a big impact both during and after the shopping season.Surprises fall into one of two categories: good surprises and bad surprises. Admit it—you’ve congratulated your own acting ability by faking mock-enthusiasm over a gift you secretly wanted to throw in the ...

As you’re in the midst of fine-tuning your holiday strategy, remember that how you attract customers is as important as where you direct them on your store. Online merchants can find themselves thinking along the lines of As long as enough people come to my store, my odds of selling them something becomes higher.” The natural traffic that events like Black Friday and Cyber Monday produce can fuel this mindset further. Merchants may decline any sort of strategy” at all, preferring instead to just wait on the flock of holiday-deal-seeking customers to show up. The reason why this is so dangerous ...

Just a handful of days remain in October and then we're into November— one of the most critical months for thousands of e-commerce merchants. The back-to-back combination of Black Friday and Cyber Monday presents plenty of sales opportunities. For shoppers, that time is a stark reminder that it's time to get serious about holiday shopping. Smart merchants prepare for this phenomenon well in advance, and Part 2 of our series on Holiday Mindsets is here to help you strategize!(Click here for Part 1 of our series on Holiday Mindsets!)5.) Drive customers to deals pages. Customers don’t want to have to hunt ...