Once you’ve established your Pinterest brand profile, you may still be unsure how pining can actually benefit your brand. The sharing power and SEO benefits of this social network are astounding. This past January Pinterest drove more traffic to websites than LinkedIn, Google Plus, Reddit, and YouTube combined, meaning the sharing potential for your brand is astronomical. The following 6 marketing strategies will help you optimize your brand profile and encourage continual content sharing of your brand. 1. Add a Pinterest 'Follow' Button and/or the 'Pin It' Button: There is no better way to spread the word that you have a ...

Homepage rotators are a staple part of EYStudios' store designs. They are a fantastic way to merchandise your best-selling products and top sections. From a layout perspective, they help make the homepage more aesthetically pleasing by offering variety to an otherwise static composition.As I look around the internet, I see a lot of great rotator designs. There are also a ton of rotators that are a complete eyesore. Best practices have evolved with rotators over the years, so I thought I’d put together a few tips on getting the most out of your homepage rotator. Keep in mind, a lot of ...

Is your store’s checkout a conversion machine, or are customers abandoning your cart like it’s the Titanic? Fear not—whether you need to tighten up some leaky areas on your checkout or need to re-imagine the whole thing, I have you covered today with some practical tips!First, though, let’s discuss how long your checkout even needs to be.1-Step or Multi-Step Checkout?There is a lot of discussion over how many steps to include in the checkout process. One camp argues that a single page checkout is quicker and more efficient, whereas others reason that multiple-steps make the process more intuitive. This is obviously ...

Innovation is all about introducing something new to what is already established. It doesn’t necessarily mean you have to invent something new. Historical figures that we commonly refer to as inventors” were routinely inspired by what others had done before them. They simply (and famously) adapted other ideas to create new solutions. Therefore, you don’t have to be a super-genius to credit yourself as an innovator; you just have to have the right attitude. If you adopt the key attributes I’m about to describe, you’ll become an innovating superstar in no time.What’s New is Old Again Really, Really Soon I know ...

Hi folks!You know, a lot of store owners I talk to know the value of merchandising to their customers, but they just don’t have time to pull it off effectively. Others are unclear on what merchandising even means for an online store. Merchandising is simply the promotion of products to your customer base through organized, attractive campaigns that reinforce the specialness of your brand. Making that happen online requires a lot of skill and hard work. Fortunately for you, EYStudios has the skill to do all the work for you!I put together a Top 10 Tips to help supercharge your merchandising ...

What is a Bounce Rate? The percentage of people who visit a web site, then leave without exploring the rest of the site. Successful store owners know that having a high conversion rate and a low bounce rate is crucial. Reducing your bounce rate is the first step to being on the way to increasing your conversions. It is the first step because it tells you how engaged customers are and if they will continue to browse your store. As with any store, whether online or brick and mortar, you will only convert a percentage of your store shoppers to actual ...

If you always do what you always did, you always get what you always got. I see this quote taped to the window of a local business just down the street from our Studio. I walk by it everyday on my way to lunch, and today, it led me to think about our Yahoo! Merchants. With the holiday season fast approaching, many of them have still neglected to start the process of preparing their online stores for the holiday season. Question: Do you have a formal Q4 plan in place this year? Result: NO - 71%, Yes 29%...Ouch! News flash- the Holiday season is just around the corner, and based on economic trends, e-tailers MAY ...

There are many things that can be done to a site to increase its performance. The key is to make sure that the money you’re spending is going to the right places, where you will see the highest return on your investment. As long as you are making more than you spend, you’re doing something right. That doesn’t mean you can’t do better though.Sometimes you can temporarily increase sales without really addressing the key issues. If your car started making a funny sound you wouldn’t just turn on the radio, would you? To fix the problem, you have to pop the ...