What can I do at this point to make sure my site takes advantage of Black Friday and Cyber Monday traffic?” We’re asked this question a lot at EYStudios around this time of year. You may be wondering the same thing, and with time ticking down, it’s time to enact a strategy for your store. There’s a common tendency to think that an update that affects your entire site will stand the most chance of impacting more customers. For example, I was speaking with a client last week that was planning on his Cyber Monday special being free shipping on every ...

Now that we're well into the fourth quarter, we're all seeing Christmas decorations popping up all over the place. Once Halloween is over, we of course can expect to see Santa, wreaths, garland, snowmen, elves, and every possible hue of red and green possible-- all decorating every restaurant, department store and neighborhood you see. You may see a touch of holiday graphics here and there online, but e-commerce stores are notorious for their distinct lack of yuletide cheer. Fear of distracting customers from the path to conversions causes a lot of store-owners to embrace a bah humbug approach to branding. Every store ...

Once you’ve established your Pinterest brand profile, you may still be unsure how pining can actually benefit your brand. The sharing power and SEO benefits of this social network are astounding. This past January Pinterest drove more traffic to websites than LinkedIn, Google Plus, Reddit, and YouTube combined, meaning the sharing potential for your brand is astronomical. The following 6 marketing strategies will help you optimize your brand profile and encourage continual content sharing of your brand. 1. Add a Pinterest 'Follow' Button and/or the 'Pin It' Button: There is no better way to spread the word that you have a ...

Homepage rotators are a staple part of EYStudios' store designs. They are a fantastic way to merchandise your best-selling products and top sections. From a layout perspective, they help make the homepage more aesthetically pleasing by offering variety to an otherwise static composition.As I look around the internet, I see a lot of great rotator designs. There are also a ton of rotators that are a complete eyesore. Best practices have evolved with rotators over the years, so I thought I’d put together a few tips on getting the most out of your homepage rotator. Keep in mind, a lot of ...

Is your store’s checkout a conversion machine, or are customers abandoning your cart like it’s the Titanic? Fear not—whether you need to tighten up some leaky areas on your checkout or need to re-imagine the whole thing, I have you covered today with some practical tips!First, though, let’s discuss how long your checkout even needs to be.1-Step or Multi-Step Checkout?There is a lot of discussion over how many steps to include in the checkout process. One camp argues that a single page checkout is quicker and more efficient, whereas others reason that multiple-steps make the process more intuitive. This is obviously ...

Innovation is all about introducing something new to what is already established. It doesn’t necessarily mean you have to invent something new. Historical figures that we commonly refer to as inventors” were routinely inspired by what others had done before them. They simply (and famously) adapted other ideas to create new solutions. Therefore, you don’t have to be a super-genius to credit yourself as an innovator; you just have to have the right attitude. If you adopt the key attributes I’m about to describe, you’ll become an innovating superstar in no time.What’s New is Old Again Really, Really SoonI know someone ...

Hi folks!You know, a lot of store owners I talk to know the value of merchandising to their customers, but they just don’t have time to pull it off effectively. Others are unclear on what merchandising even means for an online store. Merchandising is simply the promotion of products to your customer base through organized, attractive campaigns that reinforce the specialness of your brand. Making that happen online requires a lot of skill and hard work. Fortunately for you, EYStudios has the skill to do all the work for you!I put together a Top 10 Tips to help supercharge your merchandising ...

What is a Bounce Rate? The percentage of people who visit a web site, then leave without exploring the rest of the site. Successful store owners know that having a high conversion rate and a low bounce rate is crucial. Reducing your bounce rate is the first step to being on the way to increasing your conversions. It is the first step because it tells you how engaged customers are and if they will continue to browse your store. As with any store, whether online or brick and mortar, you will only convert a percentage of your store shoppers to actual ...