You may have received an e-mail recently announcing the new updates on the Customer Manager System for Yahoo! stores. We wanted to share a brief overview on these latest updates available to make this tool more beneficial for store owners.

When the Yahoo! Customer Registration was released in mid-August of last year, it allowed for a more streamlined checkout process. The system allows for shoppers to register their shipping and billing information and re-order previously placed orders.

Yahoo! has now made it possible to easily sort, filter and generate reports of registered customer information and order data. These additions to the system allow for store owners to use this information to target their marketing efforts more efficiently.

EYStudios’ lead programmer, Justin Hicks, shares his excitement about the recent updates to the system, "The new Yahoo! Customer Manager is really going to help store owners beef up their special offers and promotions. This easy-to-use tool will allow store owners to target their promotions to specific customer groups with the goal of improving their sales."

For more information on these updates to the Yahoo! Customer Manager feature, click here.