About

ScaleTrains is a manufacturer of model locomotives, freight cars, and vehicles based out of Benton, TN. This model train company has been around since November 2015 and now has its models in nearly 50 hobby shops worldwide.

The Challenge

ScaleTrains was looking to migrate to Magento 2.4 from WooCommerce. In addition to the new Magento site, they wanted to add customer-centric features including a pre-ordering functionality. This included updating their payment system to have a seamless pre-order ability that kept customers in the know.

Our Creative Solution

EYStudios worked closely with ScaleTrains to develop their new site with the functionality they needed for their growing business. Our designers worked to redesign their logo, institute mega menus, and provide ScaleTrains with an easily updatable home page, product pages, and contact information. We then worked hard on instituting their pre-ordering functionality. This is a brand new custom integration built specifically for Scale Trains and nothing has ever been done like this. This included a shipping update page where customers can check for delivery updates and the ability to segment the cart between pre-order and regular cart items. Other features that we included for ScaleTrains customers were wishlist functionality, shipping estimates with checkout, and a search bar ability. The preorder system is brand new and custom, nothing like it has been done before.

ADDITIONAL CLIENT NEEDS: Scale Trains’ needs were more operational over visual. With their extensive product listings, they needed a site that could handle that without causing issues. They were experiencing inventory numbers being off, customer experience issues, and overall stability issues. In truth, they just didn’t trust their old website anymore and they were done trying to struggle with it. With Magento, they now have access to more analytic tools and easier content management as well as an overall trustworthy platform.

CUSTOM FUNCTIONALITY:

  • Upcoming Model Calendar - where customers can view new models, when they’re estimated to be released, and even delivery status.
  • Store Locator - allows customers to view local stores that carry ScaleTrains models.
  • Segmented Carts - function where preorders are separated from other cart contents during checkout.
  • Mega Menus - large hover menus that show every category of model.
  • Wishlist - allows customers to add models to their wishlist for later purchases.
  • Display ETA Date - models available for preorder will have ETA date visible beneath product price on both product page and category page.
  • Related Items - product pages have related items appear beneath product information inviting customers to view similar items for sale.
  • Enhanced Checkout Process - new checkout page allows for gift cards, promo codes, and pre-order functionality. The site will now also send order confirmation emails.

By The Numbers

+0.99%

Conversion Rate

11.5%

Transactions

207.36%

Revenue

“We searched for over 7 years to find a company that could create a website that meets our unique requirements. EYStudios took the time to learn everything about our business and then developed a custom solution. EY is more than an agency, they’re a partner in our success.”

– Shane Wilson, President ScaleTrains.com

Scale Trains

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