Listen to our experts sharing the best eCommerce tips on EY Access, the eCommerce podcast session hosted by Eric Yonge!
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Episode 30: The Power of Unique Content

Mae Morrison of EYStudios and Jason Horek of BigCommerce discuss the power of unique content: how to create it, capture it, and make it work for you.

Episode 29: Importance of Partner Relationships

CEO and Creative Director of EYStudios, Eric Yonge, sits down with Jason Horek from BigCommerce and Scott Szeglowski from Delaware North to discuss the importance of good partner relationships.

Episode 28: Spotlight on Amazon with John Lawson

On this episode of EY Access, John Lawson from ColderICE visits the studio. He and Eric Yonge talk about Amazon: what they’re doing, and how merchants can beat or join them.

Episode 27: Social Media

CEO and Creative Director, Eric Yonge, talks Social Media and eCommerce with John Lawson of ColderICE.

Episode 26: Fall Fashion Ramp Up

Listen to “Fall Fashion Ramp Up” In our most recent episode of EY Access, Eric Yonge speaks with Mae Morrison about ramping up your apparel business as we head into Fall. Here are a few key takeaways from their discussion: -Keep content fresh -Create a fun, unique, and helpful shopping experience -Leave no question unanswered …

Episode 25: Professional Women

Listen to “Professional Women with Cresta Pillsbury” On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury of Shopper Approved about her thoughts on being a Professional Woman in the tech industry. Here are a few highlights from their discussion: – Trade shows and conferences – Knowing your product – Overall …

Episode 24: EY’s IRCE 2017 Recap

Listen to “EY’s IRCE 2017 Recap” On our most recent episode of EY Access, Eric Yonge speaks with members of our team about their week out at IRCE and what their key takeaways were. Here are a few highlights from their discussion: – Kicking off the week at the BigCommerce Growth Summit – Keynote speaking …

Episode 23: Video Email Marketing with Springbot

Listen to “Video Email Marketing with Springbot” On our most recent episode of EY Access, Eric Yonge speaks with Amber Haack, VP of Customer Success at Springbot about the value of video in email marketing. Here are a few highlights from their discussion: The value of video content for merchants How to use video content in email …

Episode 22: Partner Spotlight on Shopper Approved

Listen to “Partner Spotlight On: Shopper Approved” On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury, COO of Shopper Approved about their review tool. Here are a few highlights from their discussion: Shopper Approved Service Offering Trends in Reviews What Makes Shopper Approved Different How Their Tool Can Help Merchants Manage …

Episode 21: Magento Imagine 2017 Recap

Listen to “Magento Imagine 2017 Recap” On our most recent episode of EY Access, Eric Yonge, Maegan Morrison and Kate Wicker talk about their trip to Las Vegas for Magento’s annual Imagine Conference. Here are a few highlights from their discussion: Commercial Partner of the Year The Best and Worst Breakout Sessions Favorite Keynote Speakers …

Episode 20: Analytics Goals

Listen to “Analytics Goals” On our most recent episode of EY Access, Eric Yonge speaks our in-house Analytics Manager Orvin Moore about the importance of setting goals in your analytics. Here are a few highlights from their discussion: The connection between business goals and analytics goals Specific goals merchants can use Identifying common issues with …

Episode 19: The Importance of Analytics

Listen to “The Importance of Analytics”   On our most recent episode of EY Access, Eric Yonge and Orvin Moore discuss the importance of correctly setting up Analytics for your store.   Here are a few highlights from their discussion: Setting up Analytics correctly Creating Multiple Views Enabling important settings Correctly linking other Google products …

Episode 18: IRCE 2016 Reflections

Listen to “IRCE 2016 Reflections” On our most recent episode of EY Access, Eric Yonge, Sean Callihan & Michael Baker reflect on their week on IRCE, and the changes that they’re seeing in the eCommerce industry. Here are a few highlights from their discussion: Changes at IRCE What stood out “The Box” The buzz on …

Episode 17: Runway’s There for You!

Listen to “Runway’s There for You!”   On our most recent episode of EY Access, Tara discusses our Runway program with Meagan, our Director of Client Services.   Here are a few highlights from their discussion: What is this Runway thing? How does Runway benefit store owners? Tools available within Runway Upcoming Features   Click …