PROJECT SUMMARY
When the Carolina Panthers wanted to elevate their eCommerce experience, they enlisted the help of their official retail provider Delaware North Sportservice, who in turn came to EYStudios for their branding and usability experience. The result? An increase in conversions and overall customer satisfaction.
Art Director JT Hamman putting some final touches on the site designs
Goal: A better online shopping experience

In addition to a fresh design and improved navigation, one particular focus of the Panthers was to improve the mobile shopping experience. As such, when we designed the site, we focused equally on the desktop, tablet and mobile experience.

We wanted to be sure that customers would be able to navigate the site and checkout with ease.

Eric Yonge and Scott Szeglowski of Delaware North discuss the value of partnerships.
By leveraging the key features of the BigCommerce platform, we were able to deliver a shopping experience that is on par with the one fans receive at the game.

- Sean Callihan, EYStudios

THE RESULTS

Less shoppers leaving, more converting. With more people staying on the site and completing purchases, their overall conversion rate increased 37%

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37%
increase in overall conversions
83%
increase in mobile conversions
18%
decrease in bounce rate
Before & Afters

Case Study – Carolina Panthers